HEMPEL launches new brand identity

HEMPEL Paints Saudi Arabia unveiled its new brand identity on April 4 to coincide with the first year anniversary of opening its biggest regional showroom in Riyadh. One year on, HEMPEL’s strategically-located biggest showroom in the Middle East has successfully catered to the needs of its customers, in an area, that is accommodating the highest number of real estate needs at 37% of the total units in Riyadh alone. 

Commenting on this celebration, Ahmed Abdulaziz, HEMPEL Area Sales and Marketing Director in the Middle East, said: “HEMPEL received a unique turnout from its customers. This is the fruit of distinct quality driven by global standards, and a great potential to withstand harsh weather conditions in the region. Since its opening in April of last year, the showroom has managed to record staggering results as sales have witnessed daily upturns and the store saw increased footfall.”

Commenting on the brand’s new identity, Malte Eggers, HEMPEL’s Group Communication Director, said: “The Helix, used in HEMPEL’s new logo, symbolizes layers and motions of mixing coatings, while also indicating global interconnection as it integrates all HEMPEL’s visual identity into one feel. And as the world becomes more connected, so does the need for our businesses to operate, expand and appear as ONE unified HEMPEL.

He added: “This strategic step comes with an aim to achieve absolute consistency across all of HEMPEL’s visual communications and to increase customer trust in delivering advanced and high-performance solutions.

The showroom in Riyadh instilled the concept of sustainable paints through the introduction of particular products developed and tailored for the Middle East’s severe weather conditions. Available in a variety of finishes and textures which can prolong the life span of concrete surfaces, Contex range promises protection in a large range of attractive colours that are accredited with certificates from global test centers; and it also uses advanced technology, as it is ideally suited for buildings and bridges.

Moreover, HEMPEL has developed the Strata flooring range to meet the most demanding specifications - with an eye on sustainability and life cycle costing. Strata is a high-quality range of multi-layer flooring systems and coatings for ultimate protection of concrete floors.

Present in more than 80 countries, HEMPEL delivers trusted solutions in decorative, protective, marine, container and yacht markets, becoming a true global powerhouse and world-leader in the coating industry. The Group services the paint market through its showrooms but also provides to large-size companies and contractors around the country thanks to its network of independent distributors and mega project sales teams.

HEMPEL has been in the Kingdom for over 40 years, it is widely considered as one of the best decorative paints providers in Saudi Arabia, whose products are currently being used in villas, residential and, commercial units and stadiums. In addition to its use in public buildings such as schools, hospitals and airports.