Emirates NBD and noon Unveil Groundbreaking Co-Branded Visa Credit Card Packed with Exclusive Benefits

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has teamed up with noon, the Middle East’s homegrown e-commerce giant, to introduce a co-branded Visa credit card, packed with unbeatable perks and rewards. Designed for the modern consumer, the Emirates NBD noon One Visa Credit Card offers up to 20% cashback as noon credits and a suite of benefits tailored to elevate your lifestyle.

This strategic collaboration blends the expertise of two regional powerhouses, Emirates NBD’s financial prowess and noon’s comprehensive digital ecosystem, which includes noon, noon Minutes, noon Food, supermall, NowNow, Namshi and Sivvi. Together, they are delivering unmatched value, convenience and flexibility for cardholders.

Key highlights of the Emirates NBD noon One Visa Credit Card include:

• Lifetime free card with no annual fees
• AED 500 welcome bonus for cardholders who spend AED 5,000 within the first two months
• Up to 20% cashback as noon credits across the noon ecosystem
• One-year of free noon One membership, offering exclusive discounts, free delivery and 50% off membership renewal
• Buy-one-get-one-free movie tickets and a host of other lifestyle rewards
• Instant digital application process, allowing customers to apply and use the card immediately

This card redefines convenience and rewards for the UAE’s savvy consumers, whether they are shopping, dining or enjoying entertainment. Emirates NBD and noon’s partnership demonstrates a commitment to delivering seamless, innovative financial solutions that cater to today’s digital-first generation.

With the Emirates NBD noon One Visa credit card, customers gain access to an array of lifestyle benefits, making it easier than ever to enjoy the things they love while earning exceptional rewards along the way.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: “We are delighted to join forces with noon, one of the region’s most prominent e-commerce platforms, to launch a groundbreaking new credit card. As two homegrown brands, Emirates NBD and noon share a deep commitment to delivering exceptional value and innovation to the UAE market. This collaboration reflects our shared vision of enhancing the lifestyle and financial choices of our customers. With the new Visa credit card, we are introducing an exciting rewards program tailored to meet the evolving needs of our customers, further reinforcing Emirates NBD's dedication to creating innovative, customer-centric financial solutions.”

Faraz Khalid, CEO, noon said: "We are always looking for new ways to innovate and enhance our offerings, and this card is a key step in delivering even more value to shoppers across the region. With the help of Emirates NBD and Visa, we have launched a credit card that supercharges your spending. With up to 20% cashback, plus exclusive benefits and rewards, cardholders enjoy more freedom and flexibility, turning everyday moments into something even more rewarding."

Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for the GCC region at Visa, stated: 

"We are thrilled to partner with Emirates NBD and noon to introduce this exciting new Visa credit card. Rewarding propositions like this not only provide significant value to cardholders but also encourage the adoption of digital payments and support local retailers. This aligns perfectly with the UAE Government's vision for a cashless society, driving the nation towards a more digitally connected economy."