Coca-Cola® and Riot Games Launch Coca-Cola® Ultimate Zero Sugar in Saudi Arabia

Coca-Cola® has launched a new limited-edition flavor from Coca-Cola® Creations in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola® Ultimate Zero Sugar will celebrate every player’s journey - whether it's their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner's Cup.

Coca-Cola® Ultimate Zero Sugar is the first collaboration with a gaming company on a Coca-Cola® flavor, bringing together teams from Riot Games and Coca-Cola® to co-create a flavor that will give players an exhilarating taste as they queue up for a game. Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola® Ultimate Zero Sugar collaboration to players across the globe.  

To bring a flavor of this unique gaming experience, Coca-Cola® planned exciting activations at Virgin Megastores across the Kingdom where gamers can come and experience League of Legends first-hand along with the new Coca-Cola® Ultimate Zero Sugar. Created to unite and exhilarate fans, the activation debuted at Riyad Park Mall on 5 July. The upcoming event is set to thrill fans across Jeddah at the Redsea Mall on July 14, promising an unforgettable and immersive experience.

"We are very happy to bring this unique partnership to in Saudi Arabia. League of Legends has a dedicated following in Saudi Arabia and across the region and through this collaboration, we look forward to elevating the gaming experience even further. Plus, we have a cool, new beverage that we’re confident our gamers will enjoy while they discover new in-game experiences and missions,” said Tarun Sabhlok, Marketing Director, Middle East at The Coca-Cola Company. 

David Mulhall, Head of Business Development and Partnerships at Riot Games, also commented on the collaboration: “We’re excited for players to taste the new flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions. They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.” 

League of Legends players can also unlock limited edition Ultimate emotes in-game through a series of missions.  Players will be transported to the Coca-Cola® Creations Hub, the home for unique Coca-Cola® Creations digital experiences, by scanning the QR code on a Coca-Cola® Ultimate Zero Sugar bottle or can. 

Coca-Cola® Ultimate Zero Sugar fuses the two iconic brands with striking packaging design that features black and various shades of gold. The familiar Coca-Cola® Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola® Spencerian Script font, inspired by the Nexus Crystals in League of Legends.

Coca-Cola® Ultimate Zero Sugar is available across key retail outlets in Saudi Arabia for a limited period. 

Join the conversation using #CocaColaUltimate #CocaColaCreations

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