Arabian Centres announces ‘Eid Festival’

Arabian Centres, the largest developer, owner and operator of shopping malls in Saudi Arabia, announced three-day ‘Eid Festival’ that will take place from the first day to the third day of Eid al-Fitr. The festive launch aims to provide a wholesome and fun experience for the kingdom’s mall goers while offering a family friendly way to spend the holidays. 

The real estate giant’s regional malls: Mall of Arabia in Jeddah, Salam Mall in Jeddah and Mall of Dhahran will be home to the ‘Eid Village,’ a vibrant installation inspired by historical Saudi architecture. Hosts adorned in the traditional dress of the kingdom will entertain children with various activities including storytelling, hopscotch, treasure hunts and writing competitions. Parents can enjoy the traditional live music while receiving several gifts and enjoying the traditional snacks that will be offered.

Commenting on the announcement, Mr. Khalid Aljasser the Arabian Centres CEO said: “We are incredibly happy to announce our Eid Festival that will take place at the end of the holy month of Ramadan. We want to offer Saudi families an entertaining and memorable way to celebrate Eid this year. They can play and eat with their loved ones while also shopping for Eid gifts at our premium range of retail outlets. We expect to see a highly favourable response to the festival from our valued shoppers and this is our way of saying, Eid Mubarak.”

Other shopping malls in the Arabian Centres portfolio will offer the ‘Eid Corner,’ a similar concept to the ‘Eid Village’ where children can participate in storytelling and letter competitions while carts will present visitors with free giveaways and tasty treats.

The company’s announcement is aligned with Arabian Centres’ strategy of being the one-stop shop for shoppers in KSA with the Eid Festival expected to result in a 10% increase in footfall as compared to the same period last year. By catering to the needs of Saudi families, Arabian Centres aims to be the preferred shopping destination of the Kingdom during Eid al-Fitr in 2016.