In an effort to reinforce its commitment towards satisfying clients’ needs and requirements, Aljomaih Automotive, the largest dealer of General Motors in KSA and the Middle East, launched a test-drive promotional campaign in collaboration with Ahli Bank. The special event provided a variety of car models for bank employees in several cities to test-drive, in order to have a better idea about their features and characteristics.
In that occasion, Sheikh Walid Aljomaih, Chief Operating Officer of Aljomaih Automotive, pointed out that the promotional event for the bank employees is part of the company’s diverse and relentless plans toward achieving its strategic goals in serving its clients and satisfying their needs, while also developing its services to achieve complete customer satisfaction.
Aljomaih Automotive’s promotional campaign lasted for a whole week, and took place inside the bank’s main branch in Jeddah city. During the event, the latest Cadillac Models were present, namely Escalade, XTS, CTS and ATS, in addition to GMC Yukon and Sierra, as well as Chevrolet Silverado, Tahoe, Spark, Impala and Malibu.
The test drive promotional campaign was open for all bank employees who were eager to know more about AAC’s fleet available at the event. In addition, several specialists from Aljomaih Automotive were present at the bank during the test-drive to answer enquiries and provide employees with information about the characteristics and features of any model. The campaign was well received and highly acclaimed by the bank officials.