Al Arabia wins advertising deal for King Abdulaziz Transport Project

Arabian Contracting Co. (Al Arabia) was awarded, on Dec. 25, a 10-year project by the Royal Commission for Riyadh City (RCRC) to invest in and lease the internal advertising spaces within the King Abdulaziz Project for Riyadh Public Transport, including the trains and buses.

According to a statement to Tadawul, the value of the project will be based on revenue sharing, in addition to contractual fees, with a total value of SAR 563.22 million (VAT excluded).

The contract aligns with Al Arabia's strategy and is part of its ongoing efforts to expand its activities in the advertising sector. The company seeks to adopt the latest advanced technologies to enhance the effectiveness and quality of its services.

Al Arabia pointed out that this approach is not only aimed at improving operational efficiency but also at meeting the growing market demands and enhancing the customer experience. Through this project, the company continues to support the objectives of Vision 2030 and the National Transformation Program, contributing to the development of the advertising sector in the Kingdom and strengthening its position as a leading force in this field. This step also reflects the company's commitment to innovation and sustainability, which enhances its competitiveness and creates added value for society.

The statement highlighted that the award represents an important step towards developing the advertising sector, especially within the public transport project, which contributes to improving the passenger interaction experience.

In addition, Al Arabia aims to enhance the integration of its advertising network in Riyadh to include exclusive rights to both the internal advertising spaces in the King Abdulaziz Public Transport Project and the external advertising mediums across Riyadh, as well as the billboards at King Khalid International Airport, thereby contributing to supporting the company’s market share.

Further details will be announced upon signing the contract, the statement added.