Agreement signed to bring innovative commercial solutions to the GCC

Entermarkets, the UAE-headquartered, innovation and technology company focused on consultancy and product development, has today announced the official signing of an agreement with Luxgateway and Octopian to jointly offer end-to-end digital solutions across the GCC.

The agreement with Luxgateway - the specialist in programming cross-platform mobile applications and in deploying large scale carrier-grade Wi-Fi networks, and Octopian - the global IT services provider - will bring cutting-edge beacon technology to the region, with Entermarkets confident that the latest breakthroughs in Wi-Fi will allow more proximity between vendors, clients, and governments to their end users. 

“The agreement with Luxgateway and Octopian will bring innovative commercial solutions such as the latest beacon technology to the GCC, evolving the technology landscape in the region. With this technology, we are targeting large shopping centers, hypermarkets, tourist hotspots, stadiums and museums – wherever people are, beacons will allow them to find out information on the spot, and organizations will be able to tailor their offerings perfectly to individual needs,” explained Amjad Mustafa, Executive Director, Entermarkets.

“Since our establishment in 2012, Entermarkets has developed a reputation as a fast growing digital transformation company that approaches the industry with new solutions based on the latest technology trends. This agreement and the technology it will bring to the region will help push the region forward,” added Amjad Mustafa.

Beacon technology helps to create a different way of providing location-based information and services to smartphones and mobile hardware. The beacons themselves are small, Bluetooth low-energy (BLE) transmitters. Apps installed on smartphones listen out for the signal transmitted by these beacons and respond accordingly when the phone comes into range.

“The technology linked with our hands-on experience in the Internet of Things (IoT) has great benefits for individuals and organizations. For example, if an individual passes a beacon in a shop or enters a mall and has the app installed, special offer alerts can be displayed live precisely to that individual leveraging real-time products or services in a similar way as their online counterparts. For businesses that want to improve performance and grow, this disruptive technology is inevitable,” said Dr. Antoine Santoni, CEO of Luxgateway. 

“It is a pleasure to bring technology that will benefit the Middle East, and I believe we have found visionary partners in Entermarkets and Luxgateway,” said Dr. Tariq Jbarah, Managing Director, Middle East / Asia, Octopian.

In addition to the agreement with Luxgateway and Octopian, Entermarkets revealed that it intends to invest in a multi-million dollar facility to manufacture Bluetooth low-energy (BLE) wireless technology beacons in the region, which will add to the vision of the UAE government in making the nation home to world-leading skills and technologies.

With its capacity to provide 360-turnkey services, Entermarkets will integrate its logistics, location app OnTheWay, its Harmony platform and wearable technology solutions with Luxgateway’s beacons and Wi-Fi systems to give precision-connectivity to clients and customers alike.

OnTheWay aims to provide precision logistics to organizations and individuals that allows them to command and control the delivery of their products and goods right to the doors of their clients and consumers.

The Harmony solution, provides an organization with Total Enterprise Identity Management, providing the ability to map the identity of individuals to the identity of assets, thereby providing a perfect environment for efficient and secure operations.