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Eye of Riyadh
Tourism & Hospitality | Tuesday 23 May, 2023 11:32 am |

WhiteWater to participate in Riyadh entertainment show ‘SEA Expo 2023’

White Water is participating in the event for the fourth time in a row, as SEA Expo gathers

influential decision-makers and innovators from the entertainment industry in the Middle East


White Water, a leading manufacturer and designer of aquatic entertainment, is set to

participate in the fifth edition of Saudi Entertainment & Amusement Exhibition (SEA EXPO

2023), for the fourth year in a row.

To be held on May 28-30 at Riyadh International Convention & Exhibition Centre, the event

attracts top decision-makers and innovators from the Middle East’s entertainment sector to

discuss and develop opportunities to enhance the leisure industry’s future in Saudi Arabia.

Merging the entertainment and hospitality together, Mike Rigby, General Manager and

Regional Vice President for the Middle East and India at WhiteWater, is slated to speak at the

upcoming show presenting on the strategies hotels and resorts can employ to enhance their

profitability. With hotels in Saudi Arabia projected to experience a significant increase in room

supply, finding differentiation is essential. By integrating aquatic attractions into their amenity

offerings, hotels can generate substantial returns on investment, as demonstrated through a

recent Hotel & Leisure Advisors' analysis, which revealed a remarkable 59% average increase in

room revenue per available room (RevPAR) after the addition of an indoor water park.

WhiteWater’s participation aligns with its ongoing commitment to support the country as it

looks to build world leading entertainment destination as part of its Vision 2030 goals.


Mike said: “SEA Expo is a significant business destination for us as it enables us to connect with

new partners and help to grow the awareness and understanding of the aquatics industry in the

Kingdom of Saudi Arabia.”

Mike, who is also a member of the SEA Expo 2023 advisory board, added: “WhiteWater's

participation in the exhibition presents an opportunity to forge new connections, enter the

tourist attraction industry in the Kingdom, and attract potential customers.”

Water parks offer an idyllic environment where families from all corners of the Kingdom can

unite and forge cherished memories. These immersive destinations go beyond mere

entertainment, transcending generations and providing an enchanting experience for

grandparents, parents, and children alike. From exhilarating rides that set hearts racing to

serene pools that offer relaxation, and interactive water play areas that ignite laughter, every

element caters to the concept of generational fun.

As the Kingdom aims to promote and develop the entertainment industry, its investment plans

worth billions of dollars will be under focus during the three-day event. By 2030, Saudi

investments in entertainment & leisure market are expected to be worth $64 billion.

In line with its Vision 2030, the Kingdom plans to host several events and position itself as a

global entertainment hub, a leading tourist destination, and a model for sustainable attractions

and water parks on a global scale. By 2030, the initiative is likely to raise the Kingdom's GDP by


WhiteWater wholeheartedly embraces this vision, as they tirelessly work towards crafting

captivating entertainment destinations that foster an atmosphere of togetherness and

boundless joy for families throughout Saudi Arabia.

Diversification plans under Vision 2030 have spurred the Kingdom to transform its economy,

with special emphasis on the tourism and entertainment sectors, which experienced an annual

growth rate of 47.6%, according to Research and Markets, a global research institute.

SEA Expo 2023

SEA Expo 2023 will showcase various countries’ finest brands of products, services, and

technologies in the industry. The diverse range of attendees includes manufacturers,

distributors, service providers, procurement and supply officials, executives, investors, and

others who bring comprehensive case studies from both regional and international

perspectives, aiming to elevate the entertainment market in the Kingdom.

“SEA Expo offers a platform for companies to showcase their products, services, and cutting-

edge technologies to over 10,000 industry specialists. These experts are involved in developing

the entertainment sector and enhancing its infrastructure, aligning with the goals of Vision


2030 in terms of boosting investment opportunities, diversifying economic activities, expanding

entertainment offerings, and improving the overall quality of life,” said Mike.

Committed to its water park projects in the country, WhiteWater aims to help accomplish the

Vision 2030 goal of establishing more than 600 entertainment attractions in the Kingdom by

2030. Collaborating with top regional and global recreational brands, WhiteWater will

incorporate sustainability in all its entertainment projects, utilizing state-of-the-art technology

and smart solutions. This approach aims to preserve the country's resources and create a

sustainable entertainment industry in Saudi Arabia.



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