White Water is participating in the event for the fourth time in a row, as SEA Expo gathers
influential decision-makers and innovators from the entertainment industry in the Middle East
White Water, a leading manufacturer and designer of aquatic entertainment, is set to
participate in the fifth edition of Saudi Entertainment & Amusement Exhibition (SEA EXPO
2023), for the fourth year in a row.
To be held on May 28-30 at Riyadh International Convention & Exhibition Centre, the event
attracts top decision-makers and innovators from the Middle East’s entertainment sector to
discuss and develop opportunities to enhance the leisure industry’s future in Saudi Arabia.
Merging the entertainment and hospitality together, Mike Rigby, General Manager and
Regional Vice President for the Middle East and India at WhiteWater, is slated to speak at the
upcoming show presenting on the strategies hotels and resorts can employ to enhance their
profitability. With hotels in Saudi Arabia projected to experience a significant increase in room
supply, finding differentiation is essential. By integrating aquatic attractions into their amenity
offerings, hotels can generate substantial returns on investment, as demonstrated through a
recent Hotel & Leisure Advisors' analysis, which revealed a remarkable 59% average increase in
room revenue per available room (RevPAR) after the addition of an indoor water park.
WhiteWater’s participation aligns with its ongoing commitment to support the country as it
looks to build world leading entertainment destination as part of its Vision 2030 goals.
Mike said: “SEA Expo is a significant business destination for us as it enables us to connect with
new partners and help to grow the awareness and understanding of the aquatics industry in the
Kingdom of Saudi Arabia.”
Mike, who is also a member of the SEA Expo 2023 advisory board, added: “WhiteWater's
participation in the exhibition presents an opportunity to forge new connections, enter the
tourist attraction industry in the Kingdom, and attract potential customers.”
Water parks offer an idyllic environment where families from all corners of the Kingdom can
unite and forge cherished memories. These immersive destinations go beyond mere
entertainment, transcending generations and providing an enchanting experience for
grandparents, parents, and children alike. From exhilarating rides that set hearts racing to
serene pools that offer relaxation, and interactive water play areas that ignite laughter, every
element caters to the concept of generational fun.
As the Kingdom aims to promote and develop the entertainment industry, its investment plans
worth billions of dollars will be under focus during the three-day event. By 2030, Saudi
investments in entertainment & leisure market are expected to be worth $64 billion.
In line with its Vision 2030, the Kingdom plans to host several events and position itself as a
global entertainment hub, a leading tourist destination, and a model for sustainable attractions
and water parks on a global scale. By 2030, the initiative is likely to raise the Kingdom's GDP by
WhiteWater wholeheartedly embraces this vision, as they tirelessly work towards crafting
captivating entertainment destinations that foster an atmosphere of togetherness and
boundless joy for families throughout Saudi Arabia.
Diversification plans under Vision 2030 have spurred the Kingdom to transform its economy,
with special emphasis on the tourism and entertainment sectors, which experienced an annual
growth rate of 47.6%, according to Research and Markets, a global research institute.
SEA Expo 2023
SEA Expo 2023 will showcase various countries’ finest brands of products, services, and
technologies in the industry. The diverse range of attendees includes manufacturers,
distributors, service providers, procurement and supply officials, executives, investors, and
others who bring comprehensive case studies from both regional and international
perspectives, aiming to elevate the entertainment market in the Kingdom.
“SEA Expo offers a platform for companies to showcase their products, services, and cutting-
edge technologies to over 10,000 industry specialists. These experts are involved in developing
the entertainment sector and enhancing its infrastructure, aligning with the goals of Vision
2030 in terms of boosting investment opportunities, diversifying economic activities, expanding
entertainment offerings, and improving the overall quality of life,” said Mike.
Committed to its water park projects in the country, WhiteWater aims to help accomplish the
Vision 2030 goal of establishing more than 600 entertainment attractions in the Kingdom by
2030. Collaborating with top regional and global recreational brands, WhiteWater will
incorporate sustainability in all its entertainment projects, utilizing state-of-the-art technology
and smart solutions. This approach aims to preserve the country's resources and create a
sustainable entertainment industry in Saudi Arabia.