Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, has expanded the reach of its rewards programme with the launch of SHARE in Saudi Arabia. Following the successful introduction of SHARE in the UAE in 2019, guests across the Kingdom can now earn and redeem points across Majid Al Futtaim’s Leisure, Entertainment & Cinemas. The multi-country rewards programme features interoperability of points, enabling members to earn and redeem points across more than 3,500 outlets across Saudi Arabia and UAE.
SHARE is designed to encourage people to share more great moments with family and friends through a selection of entertainment experiences. Members can earn and redeem points for any experiences across VOX Cinemas, Magic Planet and Yalla! Bowling. With every 10 points equating to SAR1, customers can effortlessly earn or spend their points through the VOX app or Magic Planet website. They can also enjoy exclusive member benefits including discounts, personalised offers and access to special movie screenings and events.
“Our guests are at the centre of everything we do and, the launch of SHARE in Saudi Arabia is fuelled by our obsession with customer experience at Majid Al Futtaim. SHARE is the first-of-its-kind entertainment rewards programme in the Kingdom and offers an effortless and instant way to earn and redeem points across a portfolio of brands as well as member-exclusive benefits. Over the coming months, we will be expanding the offering beyond entertainment into additional experiences and categories as well as adding further features so that guests have even more opportunities to enjoy instant rewards as part of our continuous improvement strategy”, said Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia.
The launch of SHARE is in response to results from a recent survey which demonstrate a strong demand for a loyalty programme in Saudi Arabia, with 9 out of 10 respondents stating that they would like to become a rewards member*. During its soft launch phase in July, more than 25,000 members joined SHARE and 9,000 transactions were made in a one-week period.
*Research was conducted by Majid Al Futtaim’s Customer Experience Department with a sample size of 656 respondents in Saudi Arabia during March 2022.