The first edition of the Aspire Fitness Challenge concurrently took place in its final weekend on 22 and 23 May, and continued throughout the Aspire Dome Indoor Athletics Track. Three hundred adult male participants took part in 8 activities to complete the full challenge, during which 40 were...
With children’s health being at the heart of Danone’s mission of ‘bringing health through food to as many people as possible’, Danone Nutricia Early Life Nutrition Middle East is proud to announce that the UAE will be participating this year for the first time in the Danone Nations Cup. The ...
Today, there are only two types of players - those that cause chaos and those that control everything. The game changers and the play makers. The best managers, players and minds have spoken – football has changed.The new adidas X15 & Ace15In the words of Pep Guardiola: “It’s chaos or...
24 year-old Saudi Arabian Abdulaziz Alshehri became virtual football world champion by winning the 2015 Fifa Interactive World cup in Munich, Germany. Alshehri walks away with 20.000 USD and a ticket to the star-studded Ballon d’Or in Zürich where he will get to meet all of his football heroes...
The game of football has changed over the years. Positions, traits and attributes that mattered before are irrelevant now. There’s a new set of rules. Forget everything you thought you knew about football, the future is now and adidas is leading from the front.In an unexpected new video released...
Deaf driver Fahad Al Abdullatif, who was supported by Nissan, won the admiration of organisers, spectators and fellow competitors in the punishing Jeddah Rally as he flew the flag for citizens with special needs in the Kingdom.Abdullatif powered his Nissan Patrol to seventh in the T2 category and...
In anticipation of ‘Go-Skateboarding Day’, the world’s largest annual gathering for the skateboarding community taking place on June 21, Aspire Zone is launching the second edition of its Skateboarding and BMXing competition from May 21 till May 23, 2015. In collaboration with Qatar Extreme...
Abdulaziz T. AlFaisal completed the 24 Hour race at the Nürburgring Nordschleife circuit to place fifth in the overall standings and the first Mercedes car home after an impressive performance in one of the world’s toughest annual endurance races.Abdulaziz raced a Mercedes-Benz SLS AMG GT3 –...
Key players in KSA’s thriving sports & fitness industry discussed and recommended steps for the industry to take advantage of the huge opportunities presented by the GCC’s biggest economy.The exclusive meeting, which was held at the Hilton Hotel in Jeddah, also served as a “kick off” for...
NIKE’S #BETTERFORIT INITIATIVE SERVES AS A CATALYST FOR WOMEN TO MOTIVATE EACH OTHER AND PUSH IT TO THE NEXT LEVEL On Friday, Nike+ Training Club (N+TC) Tour Dubai brought together 1,000 women in an epic evening full of training, inspiration, and unforgettable moments. With the spectacular Burj...