Two UAE perfumers with a passion for fine fragrances are carving their own niche in a US$50 billion global fragrance industry, with their latest creations on show at the Middle East’s largest beauty and wellness trade fair this May in Dubai.
Abduljabar Al Harthi, the CEO of...
Zenith is writing its future… and the future of Swiss watchmaking. Yes, the brand with a guiding star is creating nothing short of a galactic explosion in the watchmaking universe with the launch of a whole new dimension in mechanical precision!
Such was the thrust of...
International manufacturers of ethically sourced and sustainably produced beauty products are looking to flourish in a Middle East and African (MEA) natural and organic cosmetics market that was estimated to be worth between US$2.25 billion – US$2.5 billion in 2017.
The...
The first official Arab Fashion Week here, which will take place March 26-31 at the Ritz-Carlton Riyadh, is all set to be launched.
Organized by The Arab Fashion Council (AFC), the world’s largest non-profit fashion council representing the 22 Arabic countries members of the Arab...
Swarovski recently ushered in Mother’s Day in KSA by hosting a cozy event at the Osha Hall in Riyadh, KSA. Held in collaboration with prominent Saudi based fashion bloggers, Sausan @stylemesausan and Bushra @bushraalsa, the event featured delightful activities including a flower crown...
A few days only separate us from the launch of the first official Arab Fashion Week in Riyadh, which will take place 26th-31st March 2018 at the Ritz-Carlton Riyadh.
Organized by The Arab Fashion Council (AFC), the world’s largest non-profit fashion council representing the 22...
On the beautiful occasion of Mother’s Day, Swarovski collaborated with prominent mothers from the region to create a heartwarming video paying tribute to motherhood. The video features influential figures such as Mayada Solieman and her son, Deema AlAsadi and her son, Digital influencer ...
The world’s leading fragrance creation houses are taking inspiration from the Middle East to produce their latest perfumes, using the region’s rich history and passion for fine fragrances to reveal potential future trends in global markets.
Creasens from Italy, which...
Mother's Day is the perfect time to celebrate the purest and deepest form of love. It’s the day when you want to spend more time with your mom and pamper her with things that she loves.
If you’re stuck on gift ideas for this Mother’s Day, Max Fashion has compiled a stunning ...
The season full of sun-rays, long days at the beach and summer travels is back! Prepare your kids for fun and engaging times with the new Caravan Adventures Collection from Max Fashion.
Vibrant shades, geometrical patterns, traditional motifs and cheerful flower prints are...