XA Group enters alliance with Keyloop to accelerate the digital transformation of automotive retail experience

XA Group (XA), the region’s trusted provider of cutting-edge automotive solutions, today announced a new distribution partnership with Keyloop, a global automotive retail technology provider. Under the strategic relationship, XA will provide the Indian automotive market with Keyloop Dealer Management Systems (DMS) - a single, seamless system built to meet the unique demands of today’s automotive retail businesses.

As a distributor of Keyloop systems, XA will help Keyloop accelerate the digital transformation of automotive retail in India. XA India PVT LTD, part of XA Group, will leverage Keyloop’s expertise and extensive experience to help digitally enable the car-buying and servicing  experience. XA will utilise Keyloop’s open platform connecting retailers, OEMs, partners and consumers, creating a car buying and service experience that is smooth and simple. This partnership will bring a more connected experience to the car buyers’ journey in India by making the interactions between the retailers and consumers more personal. 

“Many industries have experienced a seismc shift in digital transformation, and this is what we hope to accelerate for the auto retail sector, through our relationship with XA. We are thrilled to bring our technology, vision, and values to car dealers in India, helping them to offer a more personalised and digitally-enabled customer experience” says Sanna Andersson, Head of Indirect Channels, Keyloop. 

XA is a fast-growing and innovative provider of digital, hardware, and manpower solutions for the worldwide automobile aftersales marke. XA is headquartered in Dubai, UAE, and operates in the Middle East, India, South Asia, and Europe. Through this relationship, XA India will provide a multi-channel marketing toolkit, real-time data analysis and joined-up accounting, enabling dealerships to connect with their customers at every touchpoint of their car buying and ownership journey.

 “We are excited by the opportunity the Indian automotive industry presents. The pandemic gave birth to new business models powered by digital technology and adopting performance-driven enhancements with key metrics like lead generation, cost per lead, dealer centric initiatives have become the primary focus for dealers,” said Ashish Tyagi – Director, Sales & Operations, XA India. 

“XA Group is strategically focused on India, which is positioned to emerge as the world’s leading automotive market in terms of rapid growth this year. We are excited to partner with Keyloop, a global leader, to enhance the future of automotive retail and deliver this technology across India,” added Ben Barber – Managing Director, XA Group.

XA aims to become one of the disruptors of the automotive industry while providing value, convenience, and savings to individuals and businesses throughout the region. The collaboration with Keyloop enables XA to accelerate the digital transformation of the region’s car sales and service industries.