WOP & IPM Return to Dubai with a Bigger Venue and Two New Country Pavillions

The region’s two most important events in the plant and fresh produce industries are returning to Dubai from 13 - 15 November 2016 at the Dubai World Trade Centre. Cooperating with Dubai Municipality, the 8th edition of the annual International Perishables Expo Middle East (WOP Dubai) promises to be a great success, with 235 exhibitors expected from 34 countries attending, representing growth of 15% compared to last year. The exhibition will coincide with the 11th annual edition of the International Plants Expo Middle East (IPM Dubai).

This year, 7,000 attendees and decision makers are expected to visit from 78 countries around the world. An extra hall was added to accommodate the increased demand, bringing the total footprint to 9,720m2. This represents a 30% increase from last year, which reflects the significance of the event in this booming industry and secures Dubai’s position in the global marketplace.

India and Greece have, for the first time, joined the long list of countries choosing to promote themselves at the event with a Country Pavilion.  Other countries include Australia, Belgium, Cyprus, Egypt, France, Italy, Kenya, Portugal, Turkey and Spain. The largest Country Pavilion for the third year running will be Morocco, while China will host the second biggest pavilion this year. Despite its rapid growth and success, the event has maintained its reputation as a place to network with like-minded industry professionals, customers and traders.

Tarek Sibai, planetfair’s Project Manager adds, “We are very proud that WOP and IPM Dubai have experienced such tremendous growth and established themselves as the most important industry exhibitions in the Middle East. We have worked closely with Dubai Municipality Fruit & Vegetables Department for eight consecutive years, which has contributed greatly to our success. Dubai Municipality and WOP Dubai share a common goal and will continue to work together to make Dubai a worldwide trading centre for fruit and vegetables.”