Western Furniture adds Flou to its luxurious line of furniture brands

Western Furniture LLC, the premier retailer of upscale home furniture in the UAE, welcomes Flou, the revolutionary ‘bedroom specialist’, to its exclusive line of furniture brands promising clients the luxurious experience of ultimate bedroom innovation and presenting a new ‘sleep culture’. 

Founded in 1978, Flou has grown from producing high quality standard beds to creating a vast range of bedroom solutions, providing maximum freedom of interior decor and styles that extend to every part of the home. Its acclaimed very first signature piece is the Nathalie bed designed by Maestro Vico Magistretti and considered the ‘mother of all textile beds’. In addition to its innovative design and possibility of purchasing it ‘ready for sleep’ it was also extremely practical.

Flou’s continual development saw aesthetics and function go hand-in-hand with innovation in materials, technology and production processes based on the brand’s philosophy to produce excellent beds with the objective of improving comfort, wellness and quality of life.    

Mikdad Bhabhrawala, CEO of Western Furniture said: “The addition of Flou collection to Western Furniture will enhance the home solution preferences of the UAE market’s consumers who are known for styling their homes with a rich, stylish and modern touch.”  

Presently, Flou produces more than 50 different varieties of beds, from single to king-size, sofa beds and studio couches. The Italian brand also produces technical accessories that include mattresses, pillows, mattress supports, cover fabrics, and duvet covers along with furnishing accessories such as chest-of-drawers, night stands, desks, armchairs, mirrors, lamps, poufs and book cases. Flou’s 2015 collection includes:

IKO

Design Rodolfo Dordoni

The eye-catching design of Iko collection suits the competent, classy public who recognizes the importance and intrinsic value of elegance, exclusiveness and understated luxury. Using unusual materials, such as specially-finished steel and other luxurious materials such as hide, marble and brass combined with the craftsmanship of the manufacturer, the final result creates an elegant and harmonious mood, expressing high formal and qualitative value. 

MAJAL

Design Carlo Colombo

Pave the way for a majestic double-size bed that concentrates and exalts the textile soul of Flou. Textiles re-dominate in the geometric shapes of the large soft headboard that can be easily imaginable as a modern boiserie. The designer called it Majal, as he was inspired by women in India who dye large lengths of fabric and when wringing-out the excess color, ribbons are formed that are superimposed to create delightful patterns.

GENTLEMAN

Design Carlo Colombo

Gentleman is a collection for true connoisseurs, the ideal accomplice for aristocratic and exclusive homes. With a refined personality, as its name would suggest, this collection has expanded with an addition of a new element. The large full-length mirror joins and enhances the matching pieces in the collection: the bed and the sofas with double covers with piping, the chest-of-drawers, the night-stands, the writing desk, the tallboy and the cigar unit.

OLIVIER

Design Garbin - Dell’Orto

The way the home has changed: today domestic spaces are liberal and amorphous, with no clear divisions between the sleeping quarters and the living area. This was the designers’ starting point when they worked on the sofa, the bed and the wide range of Olivier accessories. Their genius ideas resulted with a new sofa that is spacious and commanding, as comfortable as a bed, with the predominant feature being the extreme arrangement flexibility and versatility. A new series of low-level tables topped with elegant marble completes the collection.  

WOOD

Design Garbin - Dell’Orto

The Flou wardrobe collection is expanded further with a new door option in coffee-colored wood, embellished by an elegant sinuous handle in burnished metal. It is a fitting tribute to wood as a living, noble and natural material.