Waiwera launches an initiative to showcase love, loyalty, and belonging to the UAE

As part of the National Day Celebrations, to show their love & loyalty for the UAE, Waiwera Artesian Water the world’s leading mineral water brand has launched a campaign under the slogan “Express Your Love for UAE.”

The initiative was launched in the presence of HH Sheikh Saqr Bin Mohammad Al Qasimi, President of Sharjah Sports Council to express the sense of belonging to the UAE wherein they distribute the flag of the nation along with the Waiwera Artesian water bottles to the residents across the country, celebrating the Spirit of the Union.

The campaign began on the 3rd of November in celebration of the UAE Flag Day and will continue until the 2nd of December 2016, UAE National Day. It aims to promote the value of the UAE flag and to inspire the community engagement for expressing love & patriotism for the UAE.

Commenting on this initiative, Mr. Ahmed Al Raeesi, Chairman of Adyton One General Trading said, “Through the initiative, we want to showcase our devotion and gratitude towards UAE. Distributing flags along with Waiwera water bottles is our way to reaching out to the people, to promote the value of the UAE flag & to motivate them on fulfilling the aspirations of this great nation.”

“With this initiative, we want to enhance the understanding of our youths on the true values of the Emirati flag, which reflects the pioneering achievements set out by our rulers. We also urge youth to preserve their cultural traditions and heritage, and to contribute to the UAE’s continued development by following the guidelines of our leaders”, he added.

Since 1875, Waiwera has drawn its water from an artesian aquifer in one of the purest places on Earth, New Zealand’s Waiwera Valley. The first premium bottled water from the Southern Hemisphere; Waiwera was voted the world’s best water in 2008 by Decanter Magazine and has also won prestigious design awards.

Adyton One General Trading has acquired the distribution rights for Waiwera Artesian Water across the UAE and Middle East. Founded in 2012, the company is in partnership with the Armed Forces Cooperative Society and part of H.H Sheikh Mohammad Bin Rashid Establishment for Small and Medium Enterprises.