VSUN outlines ambitious plans to capture Middle East’s virtual reality market

VSUN, a leading international manufacturer of world-class smartphones, has outlined its ambitious strategy to capture a large slice of the Middle East’s virtual reality market by targeting consumers who are demanding high-performance smartphones with cutting-edge technology.

Virtual reality (VR) made a big splash at the Mobile World Congress 2016 in Barcelona in February this year and is set to appeal to GCC consumers in a big way, given the large gaming community across the Middle East. While VR is still evolving in the region, VSUN aims to use its first-mover advantage to drive an early adoption of the technology by introducing the first of its stylish VR-equipped products in the market well before its competitors.

This Gitex, the company will launch two new technologically advanced 4G/LTE smartphones with proprietary Finger Print technology and significant virtual reality capabilities.  VSUN has created a special VR Experience Zone as a highlight at its stand in Gitex for consumers to experience VR first-hand in conjunction with VSUN smartphones. 

VSUN’s latest handset devices, Race and Touch, embrace the most advanced Android phone technologies, user-friendly interface and ergonomic design to provide a superior experience to its users. With applications in fields such as entertainment, gaming, education, e-commerce, marketing and more, VSUN’s VR technology opens up a whole new world of reality with ultra immersive experience.  

Haitham Kalakesh, CEO of VSUN, described the new products as the showcase for the company’s increasing leadership in the smartphone space. “Virtual reality is the next logical leap in smartphone evolution and we are among the first ones to introduce this technology in the region,” he pointed out. “Our new products showcase our determination to introduce innovative devices that expand the full capabilities of the smartphone.  The company is poised for inorganic growth in 2016 with technology being at the helm of driving us forward.”

Swithin D’Silva, Vice President, VSUN, said, “The giant strides that we have made over the past year is a testament to the fact that we are leading the industry into the latest realms of smartphone technology with several new wins across new territories, new markets and new channels.  We can see a new genre of educated consumers emerging who can appreciate VSUN’s Virtual Reality smartphones and are willing to pay that slight premium over our nearest competitors.”

VSUN’s new smartphones are a huge improvement on the current handsets available in the market and build on VSUN’s impressive OEM reputation to create market-leading product innovations. The company has capitalized on its strong partnership with MEDIATEK (MTK), the world’s leading chipset manufacturer, to develop its latest range of smartphones.

“Virtual Reality is not just about sharing experiences, its about simulating our brains and taking us into the world of imagination” said Nitin Jain, Director Products. “At VSUN Innovation Labs (“VLABS”) we are committed to providing a WOW experience to our consumers using high end technology and creativity.”

The sleek Race works on the Android Lollypop 5.1 platform and is equipped with a 1.3 GHz MTK 4G Quadcore Processor and 5-inch high-definition IPS 2.5D Curve Display screen, along with advanced features such as 13 MP Auto Focus Sony Exmors back camera and a 5 MP front camera, Ultra Snapshot, Live Photomode, Dual SIM facility, and Gesture and Voice Capture. The smartphone comes preloaded with VR themes designed to excite and entertain the user and VR Glasses as part of the package.

On the other hand, VSUN Touch with proprietary Finger Print technology features a 1.3 GHz MTK 4G Quadcore Processor working on the Lollypop operating system with a 13MP back camera and 5MP front camera. A host of security and operating features make it an attractive handset to own.   End users can actually customize each of their fingers to open up an application of their liking using finger print technology. 

Both Race and Touch are equipped with Smart Network Switching that will allow the phones to switch between 4G and 3G technologies. The smartphones present rich 360-degree content that can be viewed in 2D and 3D environments through advanced VR headsets. 

The company also plans to have its own team to continuously work on proprietary content and provide to consumer for new and better experience. VLABS will develop real life videos, Games and animation in VR and regularly push content to a VSUN consumer’s phone directly. 

Race and Touch are competitively priced at Dhs599 and Dhs799 respectively and are available at all leading electronics stores and retail outlets in the Middle East. VSUN will be showcasing these two path-breaking smartphones at the upcoming GITEX Shopper 2016, taking place from March 30 to April 2 at the Dubai International Exhibition Centre.