Viu Unveils First Saudi Original “Hob El Tayebin” Featuring Saudi Social Media Influencers

Vuclip, a PCCW Media company, and the leading premium video-on-demand service provider for emerging markets, today unveiled its first new Saudi Original “Hob El Tayebin”, a heartwarming family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the present age, complemented by humor and fun visuals. 

Vuclip partnered with Saudi based entertainment company UTurn for the show which features local social talent including Ali Al Sharif, Sarah Alyafei, Nawwaf AlDhufairi, Alaa Tammar, Tawwab Adli, Mohammed bin Rafiah and Shereen Bawazeer, in addition to the late Dr. Fahd Ghazuli. 

The premier event of the show took place at Raja3na Aymana, the nostalgic themed fair in Jeddah, Saudi Arabia conceptualized to bring back a glimpse of the 70’s, 80’s and 90’s glory.  The exclusive teaser of the show was screened at the event and dedicated to late Saudi actor and producer Dr. Fahd Ghazuli who was an integral part in the production of  Hob El Tayebin.

“We are proud to introduce audiences to our very first Arabic Viu Original based on the on the rich culture and heritage of the the Kingdom of Saudi Arabia. Our consumer insights point towards a hunger for premium Arabic content in the region and we are confident that the warm family appeal of Hob El Tayebin will resonate with viewers. The region is also rich with local talent with whom we look forward to  working and creating more compelling content to entertain our viewers,” said Wesam Kattan, Vice President Content & Brand Marketing , Vuclip MENA. 

Speaking about the show, Kaswara Al-Khatib, Chairman and CEO at UTURN, said: “The online entertainment industry in the Middle East is evidently booming with an increasing demand for local content. UTURN is thrilled to collaborate with Viu to unveil the first Arabic Original web series from Saudi Arabia and position the Kingdom as a regional wellspring of creative talent. Hob El Tayebin tells the story of old and new Saudi with beautiful visuals, celebrating the past and ushering in a new era for the next generation of young Saudis. ” 

Hob El Tayebin premiers on Viu on February 14th, where Viu subscribers will be able to exclusively enjoy watching the show. 

Visit Viu’s Facebook page for more updates about Middle East shows. 

Vuclip

Vuclip is a leading global technology-driven media company delivering on demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip properties include Viu, Vuclip Videos, Viu Life and Vuclip Games. Vuclip’s market success in on demand entertainment is built on its leadership at the intersection of technology, consumer insights and media. Run by a world class team, Vuclip, Inc. and affiliate companies are headquartered in Milpitas, California and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.

Viu 

Viu is a leading OTT Video service by PCCW and Vuclip available in 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Viu’s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertains millions of consumers every day. The service can be accessed via the Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.