As supporters from across the world packed their kits and headed to the region for the most exciting football tournament yet, Uber’s data reveals unprecedented travel and movement within Qatar and across the wider region. Throughout the tournament, the Uber app has worked to help sports supporters from around the world experience simpler, more streamlined travel by innovating with new products & features and offering more advanced safety features on the platform. The data collected via the Uber app during this momentous occasion sheds light on the positive impact the tournament has had on the region and offers insight into shifting consumer behavior.
The Tournament in Numbers:
Norhen Ali, Uber’s Head of Communications for MENA, said: “This was a milestone moment for all of us in the region, and we’re proud to have helped millions of people move around comfortably, safely, and affordably. This was a massive undertaking at one of the busiest times in the region’s history, but has underlined the importance of fruitful collaboration and true innovation. We’ve seen an appetite for new products and features, and more drivers’ earnings supplemented. We look forward to helping make travel even more seamless through our technology as the region takes the lead in spearheading significant global events.”