Ramadan is when family and friends gather over iftar and suhoor to celebrate togetherness, and this year TikTok is uniting and reinvigorating communities during the Holy Month by creating special moments and engaging activities on the platform that bring them together both locally and across the globe to engage on a variety of topics, observe key traditions and embrace the Holy Month’s spirit of camaraderie.
This year, TikTok is fostering the spirit of innovation and inspiration during the Holy Month with its dedicated Ramadan Effects Tab, where users can create content using animated frames to greet others, perform good deeds everyday through the randomizer effect, discuss trending TV shows in "The King of all Ramadan Series", or take part in humorous and interactive quizzes about their Ramadan personality and many more fun activities in-app!
The unparalleled depth and diversity of the creative content on TikTok throughout the year, but particularly during Ramadan ranges from food, health, and TV series, DIY Ramadan decor ideas - to book recommendations, fun contests and giveaways, hashtag discovery and more.
Statistics from last year’s Ramadan video views (VV) on TikTok validate the effectiveness and reach of such content, with #Ramadan2022 receiving a staggering 3.9 billion VVs. Two other content categories that were at the forefront of driving engagement and interaction on the platform were #RamadanPreps with 551 million VVs and #RamadanHealth with 439 million VVs – forming a critical part of the user engagement during the Holy Month. In addition, other popular categories that literally provided food for thought and sparked user creativity were #WhereToEat with 371 million VVs, and #ModestFashion with 156 million VVs.
This year, those categories and in-app activities receive a significant boost with #Ramadan2023 created as the overarching theme in the style of a search hub for the Holy Month. This prevailing theme is packed with a full slate of thought provoking and fun content that includes Ramadan memes, popular vlogs, wish notes, impact of good deeds, unboxing videos and much more.
That’s why this Ramadan, users are encouraged to search for Ramadan on TikTok to get inspirations and the magical community vibe as the region basks in the soulful reflection of the Holy Month.
As the platform where the community convenes with a greater appetite to find entertainment and inspiration, TikTok is also collaborating with a diversified portfolio of creators from around the MENA region this Ramadan to offer new and exciting content. Follow them to stay inspired this Ramadan!
In addition to the inspiring Ramadan content, keep up with your favorite creators who will be broadcasting on TikTok LIVE with #Halla_Ramadan_LIVE where you'll find a host of exciting content. Tune in to learn new recipes, watch weekly special cooking challenges and weekly performances: