The “Discover Oman’s Beauty” Regional Road Show Comes to Promote Special Summer Tourism Packages

The “Discover Oman’s Beauty” campaign has come to Dubai as part of a regional initiative from the Ministry of Tourism, Oman to promote a range of exciting and innovative summer visitor packages to the Sultanate.

Working in partnership with Oman Air and a number of travel agencies and leading hotels in Oman, the road show has already visited three cities in Saudi Arabia as the Ministry of Tourism promotes offers that run from the middle of May to the end of September.

Oman is now establishing itself as a year round visitor destination and the summer period can be a perfect time to visit this beautiful and multi-faceted country that offers cooling mountain escapes, fun filled water sports experiences for families and an incredible array of cultural and heritage experiences.

The Ministry of Tourism, Oman, along with its partners has now created a series of special packages at competitive prices and include tickets and accommodation in various resorts, providing a variety of activities, authentic Arabian adventures and fun packed family activities and more.

Also participating in the “Discover Oman’s Beauty” workshops with the Ministry of Tourism, Oman and Oman Air, the national airline, were a number of leading travel agencies and hotel destinations in Oman that included the Safwat, Zahra and Razan travel agencies, Al Bustan Palace, Ritz Carlton,, Six Senses Spa Zighy Bay, Park Inn Muscat, Al Nahda Resort and Spa, the Chedi Muscat, Shangri-La Barr Al Jissah and the Intercontinental Muscat.

The road show programme included a series of activities including presentations by senior Ministry representatives from Oman and from its representative office in Dubai that was followed by a workshop attended by representatives from the various travel agencies and hotel establishments to introduce the special packages and details of how the Discover Oman’s Beauty campaign will be promoted.

Speaking at the road show, Mr Salem Al Mamari, Director General of Tourism Promotion at the Ministry of Tourism, Oman said: “This new promotional campaign reflects our strong commitment to ensuring we create a new and innovative range of promotions that are attractive to visitors from the GCC – and especially in key markets like Saudi Arabia and the UAE. The main objective of this campaign is to highlight the natural beauty and the rich heritage and civilization of the Sultanate and to promote the amazing variety and experiences that Oman has to offer that makes it such an attractive tourism destination for visitors from all over the globe.