The 2016 IKEA Catalogue Encourages Customers to Share the Joy of Togetherness

Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishing company in the region, is encouraging customers to share moments together with the launch of its new 2016 IKEA Catalogue, helping families create a space that allows them to get closer to each other physically, as well as emotionally. 

This year’s catalogue is dedicated to a theme that naturally unites people, providing something that is highly individualized, yet truly universal. The 2016 catalogue offers a plentiful array of new product offerings, designs and smart solutions, enabling families to create moments of real togetherness in every area of the home. 

Saud Ghassan Al Sulaiman, CEO of IKEA Saudi Arabia, said: “As always, the catalogue is designed to inspire our readers with our home furnishing knowledge, tips and ideas, and tells the story of how little things can make big differences in our everyday life. With this catalogue, we are trying to encourage our customers to “share the joy of togetherness” with the little things that matter, where each IKEA product provides them the chance to get closer to their families.” 

“Life at home is crucial for us at IKEA, and we recognize the importance and significance that our customers hold to spending time with their families, in and around the home. The IKEA catalogue addresses this and helps families create moments together,” Al Sulaiman added. 

IKEA commenced door-to-door distribution of its catalogue in the last week of August, in Jeddah, Makkah, Riyadh, the Eastern Province and Bahrain, allowing all its customers across the Kingdom to “Share the Joy of Togetherness.” The catalogue is also available in all IKEA stores in Saudi Arabia starting September 1st.

In addition to the printed catalogue, the IKEA Catalogue App makes all the new inspiration and products move out of the catalogue and into your home. With this year’s augmented reality feature, you can see how more than 400 products fit in your home and even take a tour in two of our room sets with the new “walk in the room” feature. The app also offers more than 50 films, image galleries and 360-views.