#TakeFlight with our redesigned Twitter Flight School

After we launched Twitter Flight School last year to help agencies build expertise with Twitter’s real-time marketing capabilities, we reached close to 10,000 global registrants. As part of our commitment to ongoing education, we’re excited to announce a completely redesigned experience. Twitter Flight School is now more interactive, featuring our most recent Twitter products like video — all tailored to your job-specific needs.

 

A more customized way to build expertise

Whether you’re a media planner, buyer, account director or executive, you’ll only learn the things that matter most for your role. Scenario-based exercises with coaching tips on everything from how to build a media plan for a direct response initiative to optimizing a brand awareness campaign will immerse you in real-life situations.

Exclusive content you can put into practical use

In addition to custom “Flight Paths,” we’ll be launching advanced courses and content to increase your Twitter product knowledge, as well as help you develop the daily skills you need to successfully consult brands and win new business. Enrolling in Twitter Flight School grants you access to a downloadable resource library with details on Promoted Video, campaign and content optimization tips, research, case studies and platform best practices.

Differentiate yourself in the marketplace

We know recognition matters. Individuals who finish Twitter Flight School each year will get a badge that can be added to their email signatures and/or LinkedIn profile in recognition of completion of coursework.

Twitter Flight School can easily integrate into your agency new hire program, and also serve as a go-to resource for continued learning to help your team stay ahead. It will also be available soon in a variety of languages for our partners around the globe.

 

Here’s what some agency partners are saying about the benefits of the new experience:

 

“It’s more visual and easier to access, with more real-life case studies and testimonials. The customized learning tracks have been finely-tuned to even more closely align with the needs of different levels within an agency.”

Kevin Lange, SVP Social of Starcom Mediavest Group

 

“Awesome experience, very visual and engaging, and I got to visualize the impact of Twitter in everyday life.”

Anamaria Bautista, Regional Digital Executive, MediaCom

 

“With Twitter being such a focus for the agency and our clients, we are incredibly excited to see the advancements and enhanced capabilities in the second iteration of Twitter Flight School. The new version takes it even a step further, with a wonderful user interface, real-life examples and an easy to access library that will be a tool to help create meaningful plans and strategies on the platform moving forward.”

Danielle Johnsen, Associate Director, Social Marketing at 360i