STC Bank to Exclusively Activate Visa’s LALIGA partnership in Saudi Arabia

STC Bank today announced a collaboration with Visa, a world leader in digital payments, to deliver compelling experiences for fans across Saudi Arabia. 

The collaboration builds on Visa’s role as the Official Partner of LALIGA in MENA and brings together Visa’s global payments expertise and STC Bank’s digital banking capabilities.

Under the collaboration, Visa and STC Bank will work together on fan-focused initiatives, exclusive experiences and digital engagement opportunities designed to bring supporters across the Kingdom closer to the excitement of LALIGA.

Mohammed Abdulaziz Alfraih, Chief Executive Officer of STC Bank, said: “At STC Bank, our ambition is to build a customer experience that goes beyond financial services and becomes part of our customers’ everyday lives, connecting with their interests, passions and the things they value.

This partnership reflects this ambition, bringing together digital innovation, lifestyle and one of the world’s most followed sports to deepen engagement and create meaningful connections with customers across Saudi Arabia.”

Ali Bailoun, Senior Vice President and Group General Manager for Saudi Arabia, Bahrain and Oman, Visa, said: “Football is one of Saudi Arabia’s greatest passion points, and LALIGA has a strong following across the Kingdom.

Together with STC Bank, we are bringing fans closer to the competition through engaging content and opportunities that celebrate their love of the game.

This collaboration reflects Visa’s commitment to making access to the moments people value more seamless and connected through digital payments.”

Further details of the fan activations, rewards and experiences will be announced throughout the season.