SOUQ.com brings the World's Biggest Online Shopping Event -‘Single’s Day’ to the Middle East as ‘1&1 Sale’

As the online shopping world gears up for the annual ‘Single’s Day’, the most lucrative online shopping event in the world, the region’s largest online retail and marketplace platform SOUQ.com has announced their own take with the launch of the very first ‘1&1 Sale’ from 10 –11 November 2016 across the GCC and Egypt. While ‘Single’s Day’, originally from China is known as a time to treat ‘oneself’, SOUQ.com takes a lead in customising the online shopping extravaganza for the regional customers and making it the ideal opportunity to splash out on loved ones or friends.

This initiative is in line with customers’ increased online consumption and to extend a host of fantastic offers and discounts for the estimated 90 million internet users in the Middle East. SOUQ.com continuously monitors customer trends and takes pride in customising online shopping experience for its customers. As the mantra by renowned Harvard University Professor Michael Norton suggests, spending money on others promotes happiness and SOUQ.com has introduced a novel, innovative way to extend this happiness to its customers. To celebrate the Middle East’s rich tradition and values of family, togetherness and sharing, SOUQ.com has creatively customised the original shopping festival including a striking jingle for the ‘1&1 Sale’ produced by the acclaimed director Ali Ali highlighting the spirit of sharing: https://youtu.be/hXg2QWksWTU . The video already has record views and catching consumer attention across the region.

With more than 5,000 bundle offers and special deals across Fashion, Lifestyle, Home, Electronics and a whole bunch of other product categories in the ‘1&1 Sale’, SOUQ.com is offering a chance to customers to double the fun and enjoy the prevalent online shopping festival by shopping for half the price at: http://uae.souq.com/ae-en/1and1-sale/c/

Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder explains, ‘‘With Single’s Day emerging as the world’s favourite online shopping festival, SOUQ.com is pleased to celebrate the day with our very own version of the super sale where we emphasise the joy of shopping for others. We’re working with our key partners to make popular products and brands even more accessible to our loyal customer base that deserve a chance to treat themselves and their friends and family to some fantastic items, at unbeatable prices.”

The ‘1&1 Sale’ is in partnership with PEPSI, P&G, Mars, RedBull, Qantas, Nivea, Unilever, and Careem and is valid on a wide selection of over 5,000 deals including mobile phones, home entertainment, clothing, fashion accessories, footwear, watches, perfumes, home appliances, kitchen equipment, as well as other product categories.

Some of the Top ‘1&1 Sale’ Deals on SOUQ.com include: