SOUQ.com and Xiaomi cooperate to launch its Flagship Mi MIX 2 exclusively in KSA during White Friday 2017

SOUQ.com has cooperated with global technology leader Xiaomi in the Kingdom of Saudi Arabia to exclusively launch Mi MIX 2, a full-screen display smartphone which delivers an unprecedented screen-to-body ratio that has redefined the design of smartphones. The breakthrough device will be launched during SOUQ White Friday 2017 starting on 22 November, its biggest online shopping sale at a striking price point of SAR 1799.  

Mi MIX 2 has a 5.99-inch screen with a 18:9 full screen display, which delivers a stunning appearance with the screen almost entirely filling up the front surface. The new flagship smartphone uses a discreet speaker that only takes up a thin sliver of space between the top edge of the phone and the screen. At the same time, the front camera remains at the chin and Mi MIX 2 uses the ultrasonic proximity sensor. This allows the device itself with all the components to fade into the background, while the focus is entirely on the screen.

Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder said: “We have been working with Xiaomi for a while now and the company’s success is ever growing. We very excited for the launch of the Mi MIX 2 exclusively during our biggest annual sale - White Friday.”

Raymond Tian, Xiaomi’s Global Strategy Director commented, “Mi MIX 2 is Xiaomi’s latest flagship smartphone which has a beautiful full screen display design that is a result of many innovative technology breakthroughs and a commitment to design. We are excited to bring Mi MIX 2 to Saudi Arabian tech savvy consumers and we are confident they will love how immersive the experience is.”

Mi MIX 2 is powered by Qualcomm’s Snapdragon 835 mobile platform. Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.