Sophistication finds its function with Samsonite’s new spring 2016 collections

As the curtains go up on fashion’s newest season Samsonite is delighted to release its newest collection of ladies handbags -- combining function, practicality and elegance. The MOOVAL and CITY AIR collections represent Samsonite’s iconic designs in ladies branded fashion accessories.

Samsonite believes hand bags play an important part in a woman’s life. It is an artistic expression of what she is – a means of social communication. Fashion accessories have the ability to brighten a woman’s mood by giving them something unique like a Samsonite MOOVAL or CITY AIR hand bag. It is a pleasure purchase. What’s more, the Samsonite range means they can match their hand bag with their outfit or occasion. Today travel bags are also gaining popularity as fashion accessories. Matching your travel bag with your outfit is becoming a new style. The CITY AIR range is the perfect example. It’s a great way to raise eyebrows at the airport. You can choose from a small carry-on bag as well a laptop bag. 

Both collections offer a distinctive range of styles that individually express exceptional practicality with eye-catching fashion trends. They have already caught the eye of fashion bloggers, magazines and discerning customers.

MOOVAL sets the tone with a cool, casual attitude. It is perfect for ladies on-the-go, who are busy creating a huge impact on the face of commerce and industry today, dashing around town, catching up with friends, picking kids from school, shopping and even weekend getaways. This range is extremely functional, feature loaded like all Samsonite products and yet very elegant and stylish. It was created for the modern trend-conscious female in mind, ensuring she has the perfect accessory to complement her everyday needs. MOOVAL is light-weight and characterized by reliable leather, alluring colours and appealing embellishments. Whilst it has impressive volume capacity it is yet feminine and contemporary.

MOOVAL has always been super versatile. So this season, you can choose from five different styles available in three colours: Black, Light Blue and Dark Blue. You can also pick from three different shoulder bags, to a cool go-anywhere backpack, to a triple-compartment tote bag with detachable shoulder strap. To add to the offering, it’s got a separate compartment so you can carry your electronic devices with you easily. Planning a holiday?  MOOVAL easily flat-packs inside other luggage.

CITY AIR has a personality of its own. You can say it is modern chic with some retro features, which make it the perfect accessory for work or play. This range is both streamlined and charming, a fusion of high-fashion and practicality. A trusted ladies companion, it boasts of spaces for your electronics and lots of pockets for must-carry items. Featured inside the bags are handy pouches, open and zippered pockets and smart sleeves.

You can say CITY AIR is a bit of an attention-getter with its gorgeous looks coupled with refined details like shiny nickel studs, embossed lettering and most notably, the use of tone-on-tone colours: Black, Warm Grey and Red. Eager customers can choose from the bold tote-style shopper bag to a super spacious backpack that can securely hold your laptop; right down to a chic satchel with detachable shoulder strap and two sizes of shoulder bags. Yes, it’s versatile in every way!

Samsonite is extremely delighted to launch this new range of ladies handbags. The range was created to accentuate the modern woman of today, one who is extremely competent in and out of the workplace, while at the same time retaining and expressing her essential feminity which makes her unique. Our range hopes to emulate this enigma called a woman with the combination of form, functionality and grace. It is part of an enduring tradition of iconic Samsonite creations. Samsonite has stood the test of time and has constantly reinvented itself to suit the needs of the modern day customer while still retaining its essential core qualities of endurance and an absolute commitment to provide the customer the absolute best solution for their needs.

Supporting the range of handbags are 10 unique visuals that showcase MOOVAL and CITY AIR. They are the creations of world-renowned fashion illustrator Ekaterina Koroleva. Her work is instantly recognisable by their delicate figure drawings and watercolour accents. “I like to keep my characters unfinished and edgy to give the audience more space for interpretation,” she says. Berlin-based Koroleva says that the illustrations have been designed to showcase how the products fit into everyday life for modern women. “It’s always nice when art meets business and we find a creative way to collaborate,” says Koroleva.