Business & Money | Monday 12 January, 2015 2:55 pm |

SEDCO Holding Group presented its ‘Towards Sustainability’ CSR umbrella during the annual business and law faculty week held at Dar Al-Hekma University and organized by the Economy and Finance faculty. The presentation underlined the Group’s major achievements since its launch in 1976 in the fields of commerce and investment, and focused on its sustainability and CSR platform.
SEDCO Holding Group CSR platform stands on 3 main pillars - “Our Environment, Our People, Our Community”- which aim to strengthen the ties within its Group and promote loyalty through diligent and responsible behavior towards their working environment and their society.
The presentation demonstrated a set of initiatives under each pillar, developed by SEDCO Holding Group. Under ‘Our People’, fall volunteerism, development and health programs with for instance “Be Healthy”. The latter comprises several health-related and sporting events such as the “SEDCO Football Cup”, “It’s better to take the stairs” and “Mezan Alkhair”, a charitable weight loss campaign. Other remarkable initiatives were designed to promote volunteerism such as “Volunteer your Skills”, while the “Tawasul” program supports fostering interactions among the Group’s colleagues at various events and the “Injaaz” program evaluates performance and builds capacity. Among its most rewarding programs, “Employee of the Month” serves as an incentive for outstanding achievements alongside the “SEDCO Group Stars” created to spur high performing employees with the potential to quickly climb the employment ladder.
With ‘Our Environment’, SEDCO Holding Group proved its driven sense of responsibility towards the environment and the society. It focuses on launching afforestation, recycling and awareness campaigns through preserving water and electricity. The pinnacle of achievements lies in the persuasion to having ecofriendly buildings. In addition, taking part of “Earth Hour”.
Under its “Our Community” pillar, the company played a prominent role in presenting the “Riyali” financial literacy program, delivering significant impact on youth and children as it enabled them with improved financial habits, budgeting and saving essentials alongside several efforts in serving the community serviced by the group’s operating companies and Salem Bin Mahfouz Foundation.
By the end of the presentation, the undergrads were sufficiently impressed to ask whether they could implement these initiatives themselves, namely the recycling program.
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About SEDCO Holding:
Founded in 1976 by the Bin Mahfouz family, one of the leading banking families in Saudi Arabia, SEDCO has become recognized as a leading Shari’ah-compliant organization, responsible for a diverse spectrum of operating companies in industries such as, real estate development and management, travel and tourism, hospitality, automobile leasing and casual dining, in addition to managing private and public equity holdings in Saudi Arabia and around the world. SEDCO Holding was established to consolidate the various business activities of SEDCO in which the wealth of the Bin Mahfouz family is invested. SEDCO Holding applies the highest standards of corporate governance in accordance with by-laws of international standards that ensure the longevity and growth of the business. Based in Jeddah, SEDCO Holding is headed by a board of directors comprised of eight members, five of which are from outside the family and are chosen from prominent local and international experts. SEDCO Holding is dedicated to responsible and ethical corporate practices through strong leadership and strategies that have enhanced SEDCO’s position as a prominent Saudi group with global investments. SEDCO Holding is committed to supporting the welfare and development of individuals and communities across Saudi Arabia and invests in a range of corporate social responsibility activities, recognizing that business success brings a responsibility to contribute to the advancing economic and social development of communities where it has a presence. SEDCO’s social responsibility efforts focus on serving its employees, the sectors it operates in, the environment, and the broader community.