Samsung Wearables Segment Grows with the Gear Fit2 and Gear IconX

Samsung continues its expansion in the fitness wearables market with the regional launch of the Gear Fit2 and the Gear IconX. Each product is designed with consumers’ fitness needs in mind, and includes features that provide users with precise tracking technology to monitor their fitness activity, in addition to a standalone music player. As part of the launch, purchase of either device entitles the buyer to a complimentary month of membership at Fitness First. Existing members can take home the Level U Wireless Headphones that feature 12mm speaker units delivering high-quality, clear sound through dual-microphone noise reduction and echo cancellation. The offer is valid until end of September this year.

The Gear Fit2 features an embedded GPS and a heart rate monitor (HRM) that offer accurate and robust fitness tracking and measurement, while providing instant feedback on the user’s workout. The Gear IconX is cord-free earbuds that can track fitness information and provide users with feedback on their running performance. Both the Gear Fit2 and Gear IconX are optimized to benefit users’ various fitness levels, whether they are training for a marathon or just as part of their daily exercise regime. 

“The Gear Fit2 keeps you connected to important email, SnS and text notifications when tethered to your phones, while you can receive calls on the Gear IconX. Apart from being stellar standalone music players, both devices are designed to maximize consumers’ fitness experiences and their overall wellbeing. Our exclusive partnership with Fitness First will inspire people to best utilize the tracking data of their daily health delivered by the devices,” said Tarek Sabbagh, Head of IT and Mobile (IM) Division at Samsung Gulf Electronics.

George Flooks, Chief Operating Officer Middle East and North Africa at Fitness First added, “As the leader and most admired health and fitness chain in the region, we are proud and excited to be partnering with Samsung, leaders in technology. Fitness First and Samsung have great synergy and are both driven by innovation.  Wearable devices are in high demand by our members and the Samsung Gear Fit2 is an innovative tracking and performance tool to help them achieve enhanced results. At Fitness First we always look to enhance our members’ experience.”

Featuring an ergonomic, sleek and slim design for comfortable everyday use, the Tizen-driven Gear Fit2 sports a Super AMOLED curved display with a 1.5 inch 311ppi high-resolution color touchscreen for easy fitness monitoring, or checking and responding to notifications. The embedded GPS and HRM sensors include the Auto Activity Tracking feature, intelligently identifying whether you are running, walking, cycling, or utilizing rowing machine or elliptical trainer. The device also supports easy transfer of fitness data between S Health and other select fitness applications. With an internal storage capacity of 4GB, the Gear Fit2 is compatible with smartphones running on Android OS 4.4 and above with over 1.5GB RAM. It’s available in three colors (dark grey, blue and pink) and two sizes—one for wrist sizes 125-170 millimeters and the other for wrist sizes 155-210 millimeters.

The Gear IconX provides a lightweight, secure and comfortable fit with three different sizes of eartips and wingtips, and can be activated by simply placing the earbuds in the user’s ears. The smart earbuds also track data such as distance, speed, duration, heart rate and calories burned, easily syncing with S Health, with a Voice Guide feature that provides instant voice feedback on the user’s workout progress while providing a standalone music listening experience. With Bluetooth capability and an internal storage that can play up to 1,000 MP3s, users can simply tap or swipe the earbuds to easily control the music

The Gear Fit2 and the Gear IconX are priced at AED 699 each and are available at Samsung stores and select retailers. Targeting fitness enthusiasts, the devices will also be sold at twelve Sun & Sand Sports Stores across Dubai, Abu Dhabi, Muscat and Bahrain.