Samsung Pay Expands Uae Presence With Five Exclusive Institutions Partnerships

Samsung is further enriching the mobile payment experience across the UAE by partnering with Abu Dhabi Commercial Bank (Debit Cards), Dubai Islamic Bank, Finance House, MAF Najm Cards and Noor Bank and to enable their customers access to the leading digital payment and digital wallet solutions of Samsung Pay. The announcement of these five new issuer partnerships extends Samsung Pay’s partnership ecosystem to provide greater flexibility, access, and choice for customers, while also accelerating mobile payment adoption.

Samsung Pay is a beneficial, secure, and simple mobile payment service that can be used by consumers to make purchases almost anywhere that they can swipe or tap their credit or debit cards.

“Consumers in the UAE and throughout the Middle East are digitally in-tune and continue to seek and harness the convenience of digital-first solutions. Since its inception, Samsung Pay has provided unparalleled choice, flexibility and access to users across the region via safe and secure payment solutions,” said Mohammad Gharaibeh, Head of Enterprise, Mobile Business at Samsung Gulf Electronics. “Through our ever-expanding network of financial partners, we are thrilled to include and welcome ADCB, Dubai Islamic Bank, Finance House, MAF Najm cards and Noor Bank, to the Samsung Pay ecosystem, and we are sure their customers will take advantage of our widely accepted, leading mobile payment solution.”

“ADCB was one of the first Banks in the UAE to launch Samsung Pay in 2017 for its Credit Card customers. We are excited to extend this payment feature to our Debit Card holders who can now enjoy the convenience and security of paying with Samsung Pay. We have seen a steady growth in digital and mobile payments within the past 18 months and expect the growth to continue as consumers switch to digital wallets,” said Abdul Shakeel, Head - Retail Banking, ADCB.

“DIB possesses a distinctive approach to innovation, championing technology that brings value and visible benefits to our customers in the form of a vastly enhanced banking experience. The adoption of digital wallets is a key element in the UAE Government’s objective of creating a cashless society and we are delighted to play our part in realizing this vision through our partnership with Samsung Pay,” said Nasser Al Awadhi, Chief of Consumer Banking, Dubai Islamic Bank.

Al Amir Gamal, Head of Retail Finance at Finance House, commented: “We are proud to be one of the first Financial Institutions in the United Arab Emirates to launch Samsung Pay. We shall continue working diligently to innovate and incorporate additional digital solutions to enhance our customers’ experience.”

“Customer-centricity is driving our way forward and we hope that our cardholders will take advantage of this facility and continue to enjoy the benefits and features that accompany our range of products,” concluded Al Amir Gamal.

Rasool Hujair, Chief Executive Officer at Majid Al Futtaim Finance commented: “The disruptive change created by smartphone users and the fast adoption of mobile wallets and contactless payments by consumers, contributed largely to the evolution of mobile payments. Launching Samsung Pay is one of many initiatives by Najm to enhance our customers’ experience. We are delighted to partner with Samsung Pay, enabling fulfilling moments for our customers through seamless mobile payments.”

Mufazzal Kajiji, Head of Retail Banking at Noor Bank also commented: “We are delighted to partner with Samsung to offer the convenience of a fast and secure way of making payments. With Samsung Pay, our customers can pay for a wide range of goods and services with a simple tap of their mobile phones.”

He added: “At Noor Bank, we aim to push digital frontiers through leveraging technology to make banking easier. Samsung Pay is just one of the many exciting features we have introduced to deliver outstanding customer experiences.”

Samsung Pay works with Samsung’s patented Magnetic Secure Transmission (MST) technology as well as with Near Field Communication (NFC). MST replicates a card swipe by wirelessly transmitting magnetic waves from the supported Samsung device to a standard card reader. Through MST, Samsung Pay will work seamlessly on most point of sale terminals in the UAE. The UAE was the first country in the Middle East to introduce the service and the 14th in the world, following successful launches in the United States, Korea, Russia and more.

In the UAE, Samsung Pay is currently available for the Galaxy S9 and Galaxy S9+, Galaxy Note 9, Galaxy Note 8 , Galaxy S8 and Galaxy S8+, Galaxy S7 and Galaxy S7 Edge, Galaxy S6 Edge+, Note 5, Galaxy A5 and Galaxy A7 (2016) and Galaxy A8 Series (2018). Samsung Pay is also available for the Gear S3.