Samsung partners with VEDA Holding to open innovative Experience Stores in KSA

Samsung today announced a partnership with Veda Holding, a business incubator based in Riyadh, Saudi Arabia. Veda Holding was founded in 2017 to support startups in a variety of sectors, including technology. Veda will serve as Samsung's official sponsor in Saudi Arabia, co-opening Al Nakheel Mall experience store in Dammam.

“Samsung Experience Store is a playground where you can have fun, learn something new, and solve problems. Here, you can meet our newest additions and learn how they can help you live a more enjoyable and creative life. We are thrilled to partner with VEDA Holding to open experience stores throughout the Kingdom of Saudi Arabia.” Mr. Hyung Bin Joo, Managing Director of Samsung in the KSA, stated.

“We at VEDA Holding are humbled by Samsung's confidence in us. We are delighted to introduce the Samsung Experience Stores in Saudi Arabia. Samsung continues to innovate through the development of solutions. Their experience stores will provide a frictionless way to shop more intelligently.” Mr. Fahad Al Hokair, Chairman of VEDA Holdings, stated.

Samsung Experience Store is a destination for consumers to play, learn, and solve problems. They can find the most recent lineup and learn how to make their daily lives more enjoyable and creative.