Samsung Introduces Stylish, Powerful and Practical Galaxy A (2017) in the UAE

Samsung Electronics Gulf today announced the latest Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones, with refinements that deliver a beautiful design, powerful performance and ultimate convenience. The all-new Galaxy A series was launched during an event held at the brand new Samsung Experience Store in Media City, Dubai, on January 11, 2017.

As the UAE is a key market for Samsung, the brand recently opened the Samsung Experienced Store in Media City. The new store provides Samsung with an enhanced opportunity to improve customer satisfaction by providing an improved service for consumers from the surrounding areas of Dubai Media City. The Samsung Experience store features the latest range of wearables, audio visual and mobile products. 

“At Samsung we are committed to our customers, and continue on our innovation story to ensure that every Samsung product is the most advanced on the market,” said said Tarek Sabbagh, Head of IT & Mobile (IM) Division at Samsung Gulf Electronics. “The latest Galaxy A series is a testament to our unwavering commitment. We have incorporated our unique approach to the design with features that our customers have come to know and love through the Galaxy S7 and S7 edge. These added features ensure that Galaxy A 2017 users have a premium experience and added performance without compromising on style.”     

The Galaxy A features a premium metal frame and 3D glass back that draws on Samsung’s premium design heritage. With a sleek camera and home key, the device is more seamless than ever and comfortable to hold and use. The Galaxy A is available in three stylish colors including Black Sky, Gold Sand and Blue Mist.

Capture important memories with the enhanced front and rear 16-megapixel cameras, which are now more stable with accurate autofocus, resulting in vibrant and clear photos and selfie even in low-light conditions. With the Galaxy A, taking selfies has never been easier. Touch anywhere on the screen to easily snap a high-resolution selfie with the floating camera button and use the display as a front flash for bright pictures. The camera on the Galaxy A offers a simplified UX, including easy swipe to quickly change modes or instant filters to activate picture effects. Users can leverage modes such as the Food Mode, to optimize photos and enhance the color of images.

Galaxy A takes the hassle out of everyday tasks. For the first time on the Galaxy A series, the smartphone offers IP68 water and dust resistance, allowing it to withstand the elements, including rain, sweat, sand and dust, making the device suitable for nearly any activity or situation.  

The Galaxy A provides expanded, a larger memory, as well as expandable storage with microSD support up to 256GB. With a longer battery life to keep up with users’ active lifestyles and Fast Charge, the device powers up in no time. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

The Galaxy A will be available at all major retailers in the UAE on January 12, 2016 starting at AED1,149 for the Galaxy A3, AED1,449 for the Galaxy A5 and AED1,749 for the Galaxy A7.