Technology & IT | Tuesday 20 January, 2015 11:30 am |

Under the banner “Creating Possibilities, Shaping the Future,” Samsung Electronics Co., Ltd., unveiled at the International Consumer Electronics Show (CES) the company’s vision for smarter living by Linking Technology, Content and Services. Attended by more than 1,700 industry partners and media, Samsung showcased its next generation devices and services, led by an 88-inch SUHD TV and Samsung’s Milk VR virtual reality video service. With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards.

“Delivering great experiences will be our focus in 2015” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America. “More than ever, Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight – that all innovation has to be focused on the consumer experience – which is underpinning Samsung’s success.”

Samsung also launched its POWERbot VR9000 robotic vacuum cleaner. Its Digital Inverter Motor delivers up to 60 times stronger suction power than previous robotic vacuums. Developed by Samsung’s new state-of-the-art, the WAM7500/6500 delivers a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically. Finally, Samsung introduced a new era for portable storage with the Portable SSD T1 for storage solutions that are fast, reliable and highly portable and will transform how we carry our data with us when on the move.

SUHD TV Takes Picture Quality to New Heights
Samsung unveiled the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology which transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today and, an intelligent SUHD re-mastering engine which automatically analyzes the brightness of images to minimize additional power consumption while expressing stunning contrast levels – producing images with much darker blacks and an elevated brightness two-and-a-half times brighter than conventional TVs with twice the color adjustment points.

 
A Groundbreaking Laundry Innovation: simplicity, performance, technology and innovation.
Innovation for Samsung’s Digital Appliances is putting the company on track for yet more success, following a year of unprecedented growth in the company’s home appliances business.

Samsung transformed the kitchen appliances category during 2014 and has launched the second phase of the project.
In addition to the new award-winning Flex DuoTM oven range with Dual DoorTM, Samsung makes it easy to pre-treat stains with the Samsung activewashTM top-loader washing machine. Treatment and pre-wash take place in the activewashTM’s built-in sink complete with water jet and scrubbing surface, from where laundry can be dropped straight into the washing machine below. No more drip trails from the sink to the washer. Additionally, Samsung’s proprietary Super Speed technology has now reduced wash time to as little as 36 minutes.

John Herrington, Senior Vice President, General Manager of Home Appliances from Samsung Electronics America mentioned that “with today’s multi-tasking families busier than ever, we consistently hear from consumers that they are looking for home appliances with clever solutions that help them take care of their home efficiently so they have time to pursue the things they really want to do. Our lineup of innovative and stylish laundry products delivers on this consumer need.”