Technology & IT | Sunday 7 June, 2015 2:11 am |

Samsung Electronics Levant, the leader in Home Entertainment for nine consecutive years, and Hikmat Yassin Sons Co. announced releasing an extensive line-up of SUHD TVs; announced previously at the CES 2015 in Las Vegas, USA and during the Samsung MENA Forum.

The new line-up sets a new standard in premium UHD (Ultra High Definition) content and elevates viewing experience to new heights. Adding the prestigious “S” identification, reserved for its most premium products, Samsung signifies the new SUHD TV a true leap forward in technology.

Mr. Ahmad Al Ramahi, Head of Audio Visual Unit at Samsung Electronics Levant commented on the launch saying: “Samsung continues to innovate and push boundaries of the home entertainment experience to new possibilities,” “Regardless of the content source, Samsung provides leading picture resolution, and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently delivering superior home entertainment experience for years to come”, he added.

Introducing Unmatched Picture Quality

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

SUHD TV’s nano-crystal transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colors, providing viewers with 64 times more color expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all content to match the color and brightness reproduction of the SUHD TV. It automatically analyzes the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional TVs.

Furthermore, Samsung’s SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.

Samsung will offer two new series of SUHD TVs⎯JS9500 and JS9000 ⎯from 48- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste.

Sophisticated and Improved Curved Designs

When Samsung introduced the curved form-factor previously, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.

The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle.

With the increase in consumer demand for Curved TVs, Samsung will continue to add new models to its product portfolio to compliment every unique viewing environment.

New Smart TV Redefines the Future Entertainment Experience

As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen⎯an open-source platform that supports web standards for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.

Samsung Curved Soundbar – Curved design to surround users’ senses

Samsung is introducing the four Curved Soundbar models that features a sleek and clean design. It complements Samsung’s Curved TVs from 48-inches to 78-inches, providing a premium audio solution that can also be mounted on the TV.

The newly-introduced 8500 series also offers enhanced sound quality with 9.1 channel audio, featuring a central speaker and side speakers on each end. These were added to further intensify the immersive experience by delivering a more equalized surround-sound experience.

With its patented Multi-Air Gap speaker unit at its subwoofer, the Soundbar will feature deeper bass than conventional audio offerings. It allows users to stream music through its multiroom functionality, and has a wireless connection to the TV through TV SoundConnect via Bluetooth.

Samsung Omni-directional 360 Audio – A new era in premium sound

Developed in Samsung’s new state-of-the-art Audio Lab in California, the WAM7500/6500 speakers are designed with style and elegance to harmonize any home interior. The speakers provide rich-bodied sound, and unlike conventional speakers that project sound in a single direction, these fill the entire room with equal and balanced sound.

To create a truly unique offering, Samsung incorporated its proprietary ring radiator technology which allows sound to flow in a 360-degree radius⎯producing the perfect balance between treble and bass.

The WAM7500/6500 also features a simple and hassle free setup with plug-and-play installation⎯users simply connect the speaker to a router and plug the unit in.