Samaco Automotive launches Virtual Reality experience for the all-new Audi A8

Samaco Automotive Company, the exclusive dealer for Audi cars in Saudi Arabia, is giving customers a unique opportunity to experience the all-new Audi A8, 2018 through virtual reality (VR), prior to the car arriving in the kingdom. The VR experience simulates the appearance of the car in an immersive and realistic 3 dimensional environment bringing the car to life in an engaging and practical way for the customer.

This innovative virtual reality technology for the dealer showroom, launched by Audi,will contribute significantly to enhance the customer buying experience for the entire range of Audi models in the future. Introduced for the all –new Audi A8, this first implementation of VR  is effective, persuasive and commensurate with the excellent worldwide reputation of Audi cars.  The new Audi VR experience enjoyed the global media attention when it was launched at Paris Motor Show in 2017.

Through this virtual reality experience for the Audi A8, customers are able to view the car from every angle, as well as experience the interior features and driving assistance systems available. There is also the capacity to personally commission their desired car, by changing exterior and interior colors as well as features that reflect individual personalities and individuality.

Commenting on Audi A8 new VR experience launch in Saudi Arabia, Karem Tas, General Manager Audi brand at Samaco Automotive Company, said “We have had lots of interest for the all-new Audi A8 and we are looking forward to the arrival of our flagship model in Saudi Arabian markets at the end of this month. To enable our customers experience the full possibilities of the car they desire, we introduced the Virtual Reality experience ahead of these first cars arriving and it has been a great success. We look forward to using this technology for all new Audi models in the future”. 

He added: "Virtual reality (VR) technology is known worldwide, but this is the first time this technology has been used with customers in automotive showrooms in the Middle East. This experience not only showcases all the specification possibilities for the Audi A8, but also allows the customer to have a 360 degree view of the car before he makes up his mind to buy the car”.