Rua Al Madinah Holding Named Official Sponsor of Medina Expo

HRH Emir’s patronage reiterates leadership’s interest in the region’s development to receive 30 million visitors by 2030: CEO Juhani

Under HRH Madinah Emir’s patronage

Under the patronage of His Royal Highness Prince Faisal bin Salman bin Abdulaziz, the Emir of the Madinah region, Rua AlMadinah Holding is set to participate in the Medina Expo- Medex 2022 as an official partner.

Held at King Salman International Convention Center in Madinah from the 19th through the 21st of this month, Medex is the first event of its kind in the region to showcase an assortment of investment opportunities and major development projects in various sectors, actively promoting and highlighting the adequacy of the city’s investment infrastructure.

Seeking to encourage the public and private sectors to participate in the region’s overarching development, the expo will include panel discussions about the region and the city’s future, detailing reasons for industries to involve themselves in achieving its comprehensive and effective development.

In an expression of the company’s pride to be involved in the expo as a sponsor, Eng. Ahmad Al Juhani, the Chief Executive Officer of Rua Al Madinah Holding, stated that the event critically highlights the development projects and investment opportunities available in the region and underlines the ongoing civil transformation occurring across the region, which sets precedence for public-private collaboration and the ease of reaching key decision-makers.

It is the generous patronage of the Emir, affirmed Juhani, which emphasizes the Saudi leadership’s keen interest in developing the region to enrich the experiences of visitors, as the Kingdom’s leadership aspires to see the city host at least 30 million pilgrims and visitors by the year 2030.

The company, he explained, will leverage its presence at the expo to showcase the master plan of its namesake project, currently under development in the area east of the Prophet’s Mosque.

He pointed out that several agreements are set to be signed with public agencies and private companies to fast-track work on the Rua Al Madinah project, which aims to upscale the services provided to pilgrims in a city that is a prime, modern-day cultural destination for Muslims. 

The project adopts modern urban planning methods, industry-leading development concepts, and a state-of-the-art infrastructure framework with innovative services, to improve the quality of life in the city and ensure that its residents and visitors have everything required in the way of convenience and well-being.  In recognition of the long-withstanding value of better services and a better experience, greater hotel capacity and quality utilities will be extended across the area of the project, all while providing as many as 93,000 direct and indirect employment opportunities in diverse industries.