Business & Money | Wednesday 20 May, 2015 12:42 pm |

Richard Mille has chosen to pay tribute to his female clientele by opening a new boutique in the heart of one of Paris’ finest and most prestigious avenues, renowned for its many art galleries, elegant cafés and luxury boutiques.

Peter Harrison, CEO of Richard Mille Europe Middle East and Africa comments: “We are delighted to be opening our new boutique in Avenue Matignon, a location that is internationally renowned for luxury, creativity and architectural refinement. The brand continues to grow and this is the perfect time to enlarge our Paris premises. This boutique is the biggest to date in Europe and will present our clients space in which to fully experience the brand in a relaxed environment.”

17 Avenue Matignon will thus become the home of a new 200 m2 Richard Mille boutique imbued with cosy, voluptuous refinement.

In this fine watchmaking gallery designed by Mélanie Monceyron, the power, resilience and technical performance more usually associated with watches overflow into the boutique’s very design, creating the perfect showcase for the beauty of women and Richard Mille watches.

Here, everything fuses to create an ambience of mellow reverie and passion. The curved lines of the ceilings and walls contrast with the cold hardness of metal. The Macassar ebony display cases are suspended over broken glass. The cold lighting of the watch area dialogues with the soft, oblique light of engraved glass and warm wood. This subtle interplay culminates in the private salon, where the silky softness of Sophie Mallebranche’s cream metal perfectly complements the walls of the magnificent cellar containing 60 prestigious grands crus and a rare cigar collection, giving the visitor the exquisite feeling of being utterly at home.

This rich collection of contrasts enhances the presentation of 40 men’s and women’s models, from sports watches and high-performance timepieces to the new women’s collection and limited editions.

It is here in the 8th arrondissement of Paris, a mere hop from the Champs Elysées, that the magic of Richard Mille watches truly unfolds.

The new Richard Mille boutique will be open from Monday to Saturday, from 10.30 a.m. to 7.00 p.m. Telephone: +33 (0)1 40 15 10 00