Reserved launches its first branch in Saudi Arabia and enriches the kingdom’s market with European fashion

The ready-made clothes sector in the kingdom is considered the largest in the region, especially in terms of the high purchasing power, population growth and stable economic conditions. The sector is characterized as being supported by government stimulus initiatives and support programs for various commodities, while local merchants receive government support through the development of business systems and tax exemptions. 

With a market size of 10 billion riyals annually, the Saudi clothes market is witnessing a quantum leap with the opening of the market to foreign investors to create a rich diversity and add more value to the national economy. This makes the kingdom able to attract various interested parties to invest locally and take advantage of the promising opportunities. 

Saudi Arabia has been able to attract various international brands, such as Reserved which recently opened a branch in Dhahran. Reserved is one of the most famous clothing brands in Europe and presents the concept of modern fast fashion. The company aims to benefit from the large expansion the clothing market is enjoying in Saudi Arabia. . 

The Dhahran branch of Reserved is the company’s fourth in the Middle East and its first in Saudi Arabia where it plans to open more outlets to reach the largest possible customer base. 

Commenting on the Dhahran opening, Reserved brand manager Mrs. Amal Daher said: “Our interest in Saudi Arabia is due to the expanding size of the kingdom’s market and, most importantly, the youth generation which constitutes 65% of the population.  Added to this, many Saudi women choose to shop at retail outlets that offer them trendy clothing at the best value, which fully applies to the vast range of Reserved products."

Mrs. Daher added: “Reserved collections are inspired by global trends and feature simple classic designs, stylish cuts and original patterns for fashion forward customers. Reserved designers use fabrics, colors and modern designs that appeal to the needs of the market.” 

Reserved is the newest of the Azadea Group’s brands specializing in modern fast fashion. The first Reserved store opened in the mid-nineties and the brand has continued to evolve, becoming one of the most prestigious names in the world of fashion with a strong global presence through 1,600 stores worldwide serving millions of consumers in Europe, Asia and the Arab world.