Pure Argan oil brand ‘Yema’ enters UAE market

Yema, an international brand specializing in Pure Argan oil for body, face, nails, and hair, has made its debut in the UAE. The exquisite products are inspired by the beauty rituals from the culture of Berber women. These artisanal oils, utilized and hand-crafted by Berber women, have spelt over the centuries an incredible vibrant power to restore, renew and rejuvenate.

The brand, which is now available in the UAE, has launched two major product lines in the country -- ‘Oil Sublime’, composed of 100% pure and organic Argan oil; and ‘Oil Divine’, composed of 100% pure and organic Barbary fig seed oil.

‘Oil Sublime’ is renowned internationally for its smoothing, healing, and restorative properties. Cold pressed from nuts of the Argan tree, it is incredibly versatile and may be used to nourish the entire body, face, nails, and hair. ‘Oil Divine’ is incredibly labor intensive to obtain, and it is unbelievably effective in the treatment and prevention of wrinkles.

“We are delighted to bring our products to the multi-national community of the UAE,” says the brand creator and beauty expert, Giorgia Ciuti. “Yema, which means ‘Mother’ is ideal for the hot and humid weather. And while we take immense pride in this rich and deep heritage, we also work with the best producers and artisans to craft both the oils and decanters that will make a positive difference in your daily beauty ritual.”

Giorgia elaborated that these oils are exclusively prepared to represent essence of modern Moroccan elegance at its finest. “These products help restore, firm, heal, plump, and hydrate the skin. They are made to treat every skin issue with guaranteed results. We expect significant demand in the UAE and the wider region. We see Yema as game changer in the skincare sector, as we have meticulously crafted these products using the highest quality ingredients to help people face the ever spreading skin issues in the Middle East,” concluded Giorgia.