PRIME, COVER, CORRECT

From the right products to new application methods, there’s a plethora of backstage make-up artistry techniques that women can easily integrate into their everyday make-up routine to achieve the same magic and perfection of backstage complexions in a flash.

Primer - One of the Most Powerful Make-up Weapons of All 

 Although invisible, primer creates that all important perfect canvas for any make-up look. Season on season, Pat McGrath, spends hours honing models’ skin to perfection, appreciating the need for flawless perfection with the harsh glare of high definition lighting. Her starting point is a wealth of trusted moisturisers and primer. Backstage, she uses Max Factor All Day Flawless Primer - a wonder product that works to prime, cover and correct skin imperfections, giving a perfectly flawless base to play and create multiple glamorous transformations that last. 

Max Factor Global Creative Design Director, Pat McGrath says, “Any glamorous transformation starts with a perfect base – and primer is the first step!  It’s great for controlling shine and helps your favourite foundation last longer. You can even use it in place of foundation to give the skin a soft HD look as it diminishes the appearance of imperfections and wrinkles.”

A master of a polished skin, Pat reverses the usual way of applying foundation, highlights and powder to achieve a velvet matte finish with a three dimensional effect. It starts with primer followed by the highlights, and then applied foundation, finishing with powder. The benefits to this otherwise back-to-front method Is that it gives the face more dimension, as well as a brilliance to the skin, but you still get the illusion of matte. 

Max Factor Make-up Artist Joelle Mardinian also comments, “Primer is not just a make-up artist essential anymore. Women today are so obsessed with social media – that there’s a big desire for make-up that photographs well. Primer has become must have for flawless skin perfection as it softens the look, removes shininess and enhances the finish of your favourite foundation by giving an ideal base. It really is the starting point for well-balanced skin.”

In May 2014, based on the success of top-selling Facefinity All Day Flawless 3-in-1 Foundation, Max Factor extracted the secret long-wear ingredient from the foundation to launch this multi-benefit formula of Max Factor Facefinity All Day Primer with an added SPF 20. The secret to a flawless, long-lasting glamour transformation are the micro correctors that work hard to absorb sweat and sebum, expertly extending the wear of your favourite foundations for an all-day flawless finish. 

Max Factor’s Regional Creative Director, Joelle Mardinian, recently put Facefinity All Day Flawless 3 in 1 Foundation to the ultimate 24-hour test in her video ‘A Flawless Day with Joelle’. In the video Joelle starts off her day with All Day Flawless and, after cameras following her around on her gruelling daily schedule, ends her day with her foundation perfectly intact.

“We all have those super-busy days, where taking a break to reapply your makeup is really not an option. On days like that I am particularly grateful for FaceFinity All Day Flawless 3 in 1. It gives me the peace of mind to know that my make-up remains flawless regardless of the run-around I’m doing, and that it remains that way through the whole day. Using this amazing foundation ensures that I am always ready for my clients during the day, and an impromptu night out with my friends in the evening,” adds Joelle.

Max Factor All Day Flawless Primer is available in Boots and Lifestyle Stores at RRP 79 Dhs.  

Max Factor All Day Flawless Foundation is available in Boots and Lifestyle Stores at RRP 98 Dhs.