Pirelli promoted a female driving campaign

United Yousef M. Naghi Co. Ltd., the official partner of Pirelli tires in Saudi Arabia, has reacted to the royal decree of the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz Al Saud that allows women to drive in the Kingdom of Saudi Arabia by promoting an awareness campaign on traffic rules and safety prior to obtainable driving licenses in June 2018. This campaign is targeting female students at University of Business and Technology, Dar Al Hekma University and Batterjee University. 

”Saudi Women are so important to Pirelli due to the fact that they are now part of our potential clients after the royal decree of the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz Al Saud that allows women to drive in Saudi Arabia ” President of United Yousef M. Naghi Co. Ltd., Mr. Ammar Naghi said. He added “this campaign aims to raise women awareness on traffic regulations that would maintain the safety of road users and reduce the risk of accidents caused by defective tires.”

The campaign emphasizes the significant role of Corporate Social Responsibility at Pirelli that always supports Saudi community by raising the awareness of traffic rules and regulations. Tires are one of the most important parts of a vehicle when it comes to performance and safety because the tire carries the weight of the car and it is the only part that touches the ground.

It is worth mentioning that Pirelli is a leading manufacturer of Ultra High Performance tires (UHP) that embrace new technology to create a value for its customers. After a history of Formula 1 “dry” tires manufacturing, Pirelli has taken a step forward to manufacture wet tires. Pirelli tires is designed to fascinate drivers with its distinguished technology at different types of tires such as Run Flat and Seal-in which meet the high standards of safety to fit the harsh climates during the summer in Saudi Arabia.