Business & Money | Sunday 17 May, 2015 2:29 pm |

Petromin, a leading Saudi industrial lubricants producer, reinforced its commitment to partnership by sponsoring a fact-finding trip for key distributors to Switzerland. In line with Petromin’s policy of fostering resilient partner relationships, participants were accompanied by Petromin’s sales team to Geneva, where they spent six days exposed to the latest technologies and processes used in the production of industrial oils and lubricants. Workshops were also held to discuss marketing strategies and the identification of new business opportunities for Petromin and its partners in KSA and the MENA region.

“We cannot stress enough the importance of strengthening and reinforcing our partnerships with Petromin’s key distributors. They have displayed exemplary commitment and determination in marketing Petromin’s products and building the Petromin brand throughout Saudi Arabia,” said Petromin Deputy CEO Abdulaziz Faqeeh. “They have played a key role in our success both locally and regionally,” he added.

Petromin CEO Sameer Nawar stated, “With our partners’ support, I am highly confident in Petromin’s ability to provide our customers with the highest quality products and services available in Saudi Arabia. By partnering with distributors of the highest caliber we will undoubtedly enjoy long-term success in the Kingdom and the other markets where our products are offered.”

Participants in the program expressed their gratitude and appreciation towards Petromin for regularly sponsoring relationship-building business trips and marketing workshops. These trips, which are hosted annually by Petromin, have been highly successful in strengthening Petromin’s partner relationships and aim to foster creativity and innovation in the marketing strategies employed by Petromin’s distributors.

Petromin aims to become Saudi Arabia’s leading brand of industrial oils and lubricants. It operates on its extensive knowledge of the industry and market insight to provide customers with the highest quality products and services.

With two processing plants in the Kingdom, in Riyadh and in Jeddah, Petromin operates on a solid industrial foundation capable of meeting local and regional demand. Petromin relies on B2B trade and marketing to distribute its line of products, which are carried by numerous retailers throughout KSA. Petromin’s products are sold in over 40 countries throughout the Middle East, Africa, Southeast Asia and the Asian subcontinent. With representative offices in Dubai, Egypt, Pakistan and Sudan, Petromin strives to develop and expand its operations abroad and increase its market share both regionally and globally.