Beauty & Style | Thursday 28 May, 2015 12:57 pm |

Paese Cosmetics, Europe’s leading professional makeup brand, will be participating for the second time at the 20th edition of Beautyworld Middle East exhibition. With a track record of excellent service at their previous setup, Paese Cosmetics aims to maintain great international relations with the UAE, and especially, with the Dubai Market. Speaking about the growth opportunities in the cosmetic industry, CEO Grzegorz Wnek said, “We have great faith in the GCC market, and the Dubai hub, in the growth and development of a remarkable brand for the future.”
In the dynamic, competitive aesthetics market of Dubai, where hyperrealistic expectations and standards of beauty and aestheticism exist, despite the growing market many cosmetics brands are quite hopeful about their prospects of growth. Consumers of this region, whose expectations are of nothing short of excellence, are spoilt for choice in a market where drugstore, high end and high street brands collide. To cater to the growing demand for aesthetic perfection, beauty conventions and exhibitions have become the norm of consumer culture in this region.
Setting new highs in participation and representation of these standards, Beautyworld Middle East 2015 will be the premier trade event for hair, fragrances, beauty products and wellness. With 1,368 exhibitors from 52 countries in 2014, the event’s stature as an unmatched platform to reach the varied markets across the region is undeniable. The international mix of exhibitors and brands benefited greatly from the incredible opportunity presented at the show to exhibit and promote their products to a large number of visitors, as well as liaising with key decision makers. As the Beautyworld Middle East had proven to be an effective networking event for Paese Cosmetics last year, Grzegorz Wnek expects to actualize his goal of setting a strong foothold in the Dubai market for the future with another great networking and trading success.
Paese produces skin friendly products that are suitable for all skin types, with nourishment qualities for healthy looking skin. With the mission to create a land for women full of colour, beauty, and happiness, each line of makeup is created with high attention to quality and natural ingredients. They offer a full range of cosmetics ranging from primers to foundations to nail varnishes.
Paese Cosmetics will participate at stand number 7 C 31
About Paese Cosmetics: With its base set up in Poland, Paese Cosmetics is a holistic approach to beauty cosmetics, with a varied range of products for aesthetic grooming and beauty. Their mission is to create 'a land for women full of colour, beauty and happiness'. Paese Cosmetics will be available at the Beautyworld Middle East from 26th to 28th May, at stand number is 7 C 31.
About Paese Cosmetics:
Paese is an award winning Polish Cosmetics brand, whose name is derived from an Italian word meaning 'country' (Pa'eze). Their mission is to create 'a land for women full of colour, beauty


and happiness'. Paese cosmetics offer a full range of products from Primers to Foundations, Nail Varnishes and everything in between. Paese has a total of 10 stores in the UAE.