Business & Money | Friday 20 March, 2015 2:06 pm |

Instinctif Partners’ Middle East team has won the international global communications brief for the Oman Tank Terminal Company (OTTCO).

When fully constructed, OTTCO will provide a storage, import, export and blending facility for 200 million barrels of crude oil at the Ras Markaz Crude Oil Terminal on Oman’s Indian Ocean coast. The facility is currently in its final design stages.

Ras Markaz provides a deep water facility approximately 700km south of Muscat and is ideally placed for the world’s largest oil tankers en route to customers in both Asia and the West. It is located a significant distance from the Straits of Hormuz, a notorious choke point for the Gulf’s oil exporters.

OTTCO expects the Ras Markaz facility to begin phase one of full operations in 2018. Once complete the facility will connect via a new 440km pipeline to Oman’s main oil pipeline, providing rapid access to the world’s fastest growing markets of East Asia and Asia Pacific.

Commenting on Instinctif Partners’ appointment, Managing Partner Nicholas Lunt said: “OTTCO’s construction and its future operations, alongside the other oil industry developments in the same location, has the potential to turn Oman’s Indian Ocean coastline in to one of the most strategically significant centres of the world’s oil trading industry. We look forward to working with the OTTCO team in helping realise this opportunity.”

The pitch was led by Instinctif’s Managing Partner in Dubai, Nicholas Lunt and UK Corporate Affairs’ Partner, Tom Batchelar with further support from the consultancy’s China, India and South Africa offices. The Instinctif Partners team will develop and implement OTTCO’s internal and external communications with particular focus on potential customers and investors from around the world.

Mr. Said Al-Maawali, OTTCO’s Project Director, said: “We intend to create a world-class facility that will serve the needs of the global oil industry. We need high quality internal and external communications to help us achieve our corporate objectives and fulfil our social responsibilities to our country. We believe the Instinctif Partners team has presented a powerful plan and we are excited to be getting this aspect of our development underway.”


Instinctif Partners www.instinctif.com
Instinctif Partners is a leading international business communications consultancy with areas of expertise including capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research. Instinctif Partners currently employs 430 people in 22 offices across 13 countries including the UK, Germany, Belgium, Dubai, Hong Kong and Mainland China, South Africa and the US.
We create compelling and powerful messages that bring about change in perception, understanding and behaviour for our clients and their key audiences. We are invested in our clients and collaborate to deliver the challenges they set.
We are backed by funds managed by Vitruvian Partners LLP (“Vitruvian”), an independent private equity firm that specialises in middle market buyouts, growth buyouts and growth capital investments in the United Kingdom and Northern Europe. Vitruvian focuses on investing in ‘dynamic situations’ in industries characterised by growth and change such as information technology, media, telecoms, financial services, business services, healthcare and leisure. Vitruvian is now investing its second fund of £1 billion, which closed in December 2013.