OSN partners with Arabic star Dhafer L’Abidine for new creative campaign

OSN, the region’s leading entertainment network, has partnered with Arabic actor, Dhafer L’Abidine, who will be the face of OSN’s new marketing campaign reinforcing the power of stories.

OSN has been entertaining viewers with some of the most cherished tales of all time, connecting with audiences across MENA to deliver stories that excite, enthrall, mesmerise and intrigue across all demographics and generations.

The new campaign, centered around a family, focusses on how ‘stories bring us together’ through unmissable and exclusive entertainment and will launch via a 360 creative campaign, with regional favourite L’Abidine as its face, to showcase the art of storytelling across print, online, in-mall, broadcast and outdoor.

“In a region where the art of storytelling is woven into the very fabric of society, it is a privilege for OSN to continue to entertain diverse audiences across a varied landscape that is united by tradition and language. Dhafer is an international star with regional heritage, and a deep connection to storytelling – characteristics that are synonymous with OSN. Through the versatility of our offerings, achieved by strong partnerships with some of the world’s leading studios, OSN has been bringing some of the biggest, most unmissable and exclusive stories to life in the region, and we look forward to continuing to do this for generations to come,” said Steve MacDiarmid, Chief Customer Officer, OSN.

Before his sky-rocketing breakthrough in the Arab world, Dhafer enjoyed a successful career in the West, appearing in international film productions such as Children of Men, Centurion, Black Forest, Rise of the Footsoldier and the upcoming film A Hologram for the King, directed by Tom Twyker and starring Tom Hanks.

Regionally, L’Abidine has starred in the hit TV series Taht Al Saytara, for which he won Best Actor in an Egyptian Drama, also winning critical acclaim for his performances in Farq Tawqeet, Neran Sadeqa, Vertigo and Zakerat Al Jassed, which featured an array of A-list stars from across the region.

OSN continues to bring the best in on-screen entertainment to life with an incredible breadth of programming and exclusive partnerships with leading studios, including HBO, Fox, Disney and more, offering its customers across the MENA region great value and unprecedented access to entertainment everywhere, for everyone complemented by online offerings WAVO and OSN Play.