One of KSA’s most exciting and innovative automobile partnerships, NMC-Kia, has launched "Iftar" initiative, a major social campaign, in Jeddah and Western region of Saudi Arabia during Ramadan. The campaign focuses on distributing more than 1,000 meals per day in various cities during the weekend in cooperation with the non-profit group "Joy of Youth".
Commenting on this initiative, Mr. Hassan Al-Shamrani, NMC-KIA's CEO, said,
"The initiative is inspired by the concept of the international company Kia "Movement that Inspires", through which the initiative was launched under the title #Giving_Movement, in order to encourage giving in Ramadan. The initiative launched at the main showroom in Jeddah, and our employees succeeded in distributing more than 1000 meals during one day."
This is NMC’s first Ramadan in the KSA market, but the dynamic company is already changing the face of the local car market as well as providing a positive boost to the local community, through #Giving_Movement initiative.