Nikki Beach Hotels & Resorts Division Accelerates its Expansion with New Property in Santorini, Greece

Nikki Beach Hotels & Resorts will expand its footprint with its latest development in Santorini, Greece lined up to open in 2019, confirmed President of Nikki Beach Hotels & Resorts, Alexander Schneider.

Following a strong participation at the Arabian Travel Market, Mr. Schneider divulged additional details about the brand’s growth and its reliable strategy for success. He commented, “Nikki Beach Hotels & Resorts’ success lies in the fact that its team is able to turn ideas into reality. Between our four existing hotels in Greece, Turkey, Dubai and Thailand, we were not only able to establish our brand as a lifestyle hotelier, but also managed to successfully revolutionize the way we worked with partners, investors and guests. It is very rare for a hospitality chain to operate for 20 years and still be family-owned, so it makes me very happy that we beat the odds and emerged at the end of 2018 with fantastic performances across all our properties, and an exciting lineup of new projects”.

With regards to the regional hospitality market, Mr. Schneider observed a common pattern where hotels follow a ‘one size fits all’ trend. Nikki Beach Resort and Spa Dubai’s vision is to understand each guest and provide the exact experience that he / she seeks and believes that this approach is the “future of hospitality”. “Nikki Beach Resort & Spa Dubai promises a distinct approach to hospitality, great entertainment alongside and intuitive service that have not been seen in the UAE before. Our vision has been received well by the UAE and the GCC market and I am excited to see what the rest of the year has in store for the resort,” added Mr. Schneider.

Keeping an eye on the travel trends of the Middle East, Nikki Beach Resort & Spa Dubai has formulated and implemented marketing strategies to target all types of travelers. It witnesses strong interests from GCC, Europe, Asia, and Russian travelers who are driven by the distinctive leisure facilities at this beachfront resort. The 5-star property constantly strives to enhance its offering to stay ahead of the competition and retain business within the very dynamic and competitive Jumeirah area.

Schneider also appreciated the UAE leadership for welcoming Nikki Beach Hotels & Resorts to Dubai and for enabling its growth and success in the city. He credited the UAE’s exceptional standards of safety, security, food hygiene, touristic opportunities, its strategic location, and rapid pace of development for being instrumental in creating an environment ideal for new businesses.

For the past 10 years, Nikki Beach Hotels & Resorts has brought zen-inspired experiences to guests across the world. With a reputation for blending the trendy island lifestyle with world-class accommodation and amenities, the company has developed strong relationships with trade partners, developers and owners in a wide variety of different markets. Now, with an expanded collection of innovative concepts, Nikki Beach Hotels & Resorts aims to build on this impressive legacy by bringing exceptional new hotels and resorts to exciting new destinations.