Business & Money | Wednesday 27 May, 2015 3:32 pm |

Stressful jobs, long working hours and obesity problems have led to the boom of fitness industry in the Middle East. In wake of the above, leaders in the dynamic growth of the fitness sector, Leejam Sports Company, the premier lifestyle and fitness provider in Saudi Arabia and winners of Mohammed bin Rashid Award announced the launch of its flagship brand, Fitness Time in the UAE on 26th May 2015 at Al Mamzar, next to Century mall, Dubai.

The exclusive fitness facility is spearheaded by Mr. Abdul Mohsin Al Haghbani, CEO of Leejam Sports Company and the 1st place winner of Forbes title for Most Innovative Entrepreneurs in Saudi Arabia. The state-of-the-art facility, spreading across 4828 sq.meters, encompasses the latest fitness equipment, classes and amenities. The exclusive men’s facility includes Gym, cardio, swimming, aerobics and Group Exercise studio, Hot and Cold Jacuzzi, Steam bath, Sauna, Basket ball, volleyball, squash, indoor running track, Cross fit, TRX, Rowing, Kinesis Station, spinning, Showers, changing rooms, Body composition analyzer, Lounge (Billiards, Library and Wifi), Swimsuit dryer, amenities, towels, hair dryers and slippers. It also offers personal training customized for each member of the club. In addition, the men’s only facility offers certified fitness professionals and customer service representatives to provide apt training guidance and counseling to its members.

Some of the popular member events organized by Fitness Time include competitions in Football, Basketball, Volleyball, Swimming, Strongest Man Championship and Fight Fat campaign. Reports shared by the company indicate that a total of 32,413 fitness enthusiasts have participated in these competitions to date.

Commenting at the launch of its flagship brand, Mr. Abdul Mohsin Al Haghbani, Chairman & CEO of Leejam Sports Company said, "We are extremely pleased and honored to bring our exceptional services to fitness devotees in the UAE. The launch of our flagship brand is in line with our regional expansion plans. Driven by our passion for a healthy and active lifestyle, our fitness centers offer a superior experience. We are confident that this unique approach will help us stand out from our competition. The launch of our fitness center in the UAE is a positive implication of moving towards our goal of having 120 centers by 2016. Going forward we aim to open 15 centers across the UAE.”

Providing customers with high-end workout and relaxation facilities, the fitness center currently boasts 100 centers across the MENA region. The company claims a strong membership base of 556,384 members in Saudi Arabia and has been a powerful force in driving weight reduction. Members have lost a total of 27,968 kgs in just Fight Fat campaign. Addressing varied population segments, the premium facility offers concepts as Fitness Time Plus, Fitness Time Pro, Fitness Time Junior, Fitness Time Academy, Fitness Time Basic and soon, Fitness Time Ladies.

“This unique, expert-led personalized coaching and elements of social philanthropy have enabled us to drive a sustainable shift toward a healthier and more fulfilling lifestyle. As an organisation we have always evolved our facilities and services and we aim to continue the positive momentum in the UAE,” said Mr. Abdul Mohsin Al Haghbani, on a closing note.

In addition, Fitness Time has signed an agreement with Football Club Barcelona to be their official partner in Saudi Arabia and UAE. The agreement covers building Football Club Barcelona Escola (for training in football).