NEW AMERICAN RESTAURANT CONCEPT - SUPER CHIX, LAUNCHES CLASSED UP CHICKEN JOINT IN DUBAI

The First Super Chix restaurant in the UAE is now open at Riverland, Dubai Parks and Resorts

 Dallas-based Super Chix is expanding its wildly popular restaurant concept to the Middle East through an exclusive partnership with Al-Futtaim. Originally developed by Yum! Brands and with multiple restaurants already open in Texas in the USA, the brand has exported its unique offering to the Middle East – with the first Super Chix in the UAE now open at Riverland, Dubai Parks and Resorts.

Already feeding and delighting a huge fan base in the USA, the classed-up chicken joint’s menu offers a mouth-watering selection of chicken sandwiches and tenders, hand cut fries and fresh salads. There is also a whole range of delicious frozen custard for those looking for the perfect dessert.

Simple, yet extremely delicious, Super Chix recipes focus on bringing the best out of chicken. Using only quality ingredients, without preservatives, the restaurant promises the best chicken sandwiches made with marinated, hand-breaded chicken cooked in 100% refined peanut oil and served with a variety of toppings to choose from, including fresh greens, Super Chix house-made pickles and veal bacon.

One of the highlights of the menu is the Super Chix frozen custard, flavoured with the restaurant’s very own Super Chix Vanilla Blend and inspired by world famous Milkshake custards, the custard features a combination of smooth creamy Madagascar bourbon vanilla beans and the sharper flavour of Indonesian vanilla beans. With a whole range of delicious flavours from pure vanilla to Dutch chocolate and the ever changing flavour of the day, this new addition to the UAE food scene is sure to be a fire hit with the desert’s dessert fans.

“Al-Futtaim recently launched its Food & Beverage division and has been looking for inspiring brands from across the world to bring to the Middle East,” said Paul Delaoutre, President of Al-Futtaim Retail. “After an exhaustive search for a premium chicken brand that included both big and small concepts, it became clear that Super Chix would fit perfectly within our portfolio. This new restaurant concept is sure to drive a lot of interest.”

“We’re excited to bring our classed up chicken joint to the heart of Dubai Parks and Resorts,” said Nick Ouimet, owner of Super Chix. “We were lucky to find a partner like Al-Futtaim, with a shared vision and the financial and operational capabilities to bring Super Chix to life. In today’s global economy, restaurant brands no longer have to wait to expand internationally, and we look forward to our future in the Middle East”

Kieran Mallon, General Manager, Food & Beverage, Al-Futtaim Retail, comments: “We are pleased to have partnered with such a unique concept as Super Chix to bring it to the Middle East. Super Chix is very popular in its home state of Dallas and we are confident that it will enjoy the same success here in Dubai. Our common long term goal is to offer a high-quality food experience to all chicken fans, not only in the UAE but also in other countries across the region as part of our expansion plans.”

For more information, please visit https://www.facebook.com/Super-Chix-ME-228998587533211/?fref=ts
or www.superchix.com

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. For more information visit: www.alfuttaim.com

About Super Chix

Super Chix is known as the classed up chicken joint that offers high-quality, simple, no-fuss chicken. Privately owned by Nick Ouimet, who originated the Super Chix idea, and a group of Dallas-based investors who bought Super Chix from Yum! Brands in August 2015. It is home to “The Last True Chicken Sandwich” as well as a variety of other chicken dishes, frozen custard and hand-cut fries. With locations in Dallas, Richardson and Dubai, Super Chix is cooked to order, hand breaded and marinated daily with no MSG, HFCS or Phosphates.