Beauty & Style | Thursday 11 June, 2015 2:06 pm |

Natuzzi Italia, the most recognizable brand among consumers looking for “made in Italy” luxury furniture unveiled its latest collection.
The Apulian company grows, innovates and renews itself: innovation has always been one of the distinguishing features of the brand; it is part of its DNA and is seen at its best in this year’s "iconic" product, the Re-Vive armchair. Re-Vive is the world’s first and only recliner capable of adapting to the body and reacting intuitively and fluidly to even the most imperceptible movements, guaranteeing unprecedented comfort and an extraordinary ability to blend design and function to create harmonious living in any home.
The Re-vive Armchair also embodies another of Natuzzi’s favourite concepts, the "Harmony Maker": Re-vive creates a general sense of harmony, a feeling of complete well being and comfort. In a world of turmoil where noise and clamour reign, Re-vive allows you to completely disconnect, to just stop, contemplate and enjoy your free time while you recharge.
The Harmony that distinguishes all the Natuzzi total living range draws its inspiration from home territory: Apulia, a southern Italy region. This land, with which the company maintains strong and vital links, is essential for understanding the essence that has always animated and identified the brand. The welcoming spirit that characterises Apulia, now a chic and estimated international travel destination, has always been the outstanding feature of this company. It is the distinctive element of its identity.
The new Natuzzi Italy 2016 collection contains the full range of products for living room and day and night zones, as well as the new Re-Vive Wing Back Armchair. At the top level there are high quality products such as the Long Beach sofa, designed by Claudio Bellini. Long Beach is a decidedly modern sofa with soft shapes and is introduced for the first time in Milan in the sectional version, with corner and wooden accessories (coffee table and low bookcase), completely integrated with the sofa.
Iago sofa, features squared and linear shapes that harmonize with the sinuosity of the soft padding for an amazing aesthetic result. And Philo sofa, with its unmistakable style, refined quilting and specially-shaped metal feet that give it a modern and elegant aspect are two other excellent products that can be discovered in these days in Milan.
Svevo and Holly sofas, created in collaboration with the excellent Studio Memo, perfectly blend the contemporary and the timeless. And finally Aplomb, developed directly by the Natuzzi Style Centre is a unique piece, a sofa endowed with casual style and elegance. The perfect choice to dignify informal living rooms or add a bit of flair to more sober rooms.
There is also space for the night zone, with a new bed being presented at the Fair: Fenice, created by the pencil of designers Bernhardt and Vella. This is the star of the night zone, distinguished by its generous headboard, luxuriously soft pillows, and the geometrical detail of the join between the head and the frame.
Regarding new offerings in the living area, the leading product is the wall unit Kubika, inspired by modern art and innovative architecture. Kubika main features are the great mix of materials and its infinite possible configurations, making this piece of furniture ideal for both wide and small spaces
But in this edition visitor’s eyes will be focused above all on the dining room area that will play a key role in the course of the Event; Natuzzi has found its link with Expo through the day line and the promotion of food as a currency for personal well-being and harmony with surroundings. The new Accademia table and the Sonata chair will be introduced with the same line, but the great news is represented by the table accessories - runners, plates, glasses and cutlery - boasting refined design and Mediterranean style. The plates were designed by Bottega Dal Monaco, a long-time ambassador for the excellent craftsmanship of Grottaglie ceramics. This famous Apulian centre is known for its ceramics all over the world. Natuzzi has thought of everything, now you can sit down and enjoy.
Discover Natuzzi Italia’s products by visiting its state-of-the-art showrooms at these locations:
Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
Natuzzi, near Al Maktoum bridge, Umm Hurair Road, Dubai
Natuzzi, Abu Dhabi Mall