National Treasure conference to spotlight UAE’s vision for excellence, extraordinary achievements

According to the organisers, the agenda of the National Treasure is receiving very positive response from the audience as well as business community as leading organisations continue to support the event.

The inaugural edition of the National Treasure initiative by
Knowledge Expansion, organised under the patronage of Dubai Chamber of Commerce and Industry and in partnership with Tejar Dubai, will be hosted on September 27 and 28 at Dubai Chamber Headquarter.

Dubai Chamber’s initiative of Tejar Dubai entrepreneurship development programme aims to find and train creative and commercially-minded youth to help them turn their business ideas into a reality. 

Essa Al Zaabi, Senior Vice-President, Institutional Support Services Sector, Dubai Chamber and General Coordinator, Tejar Dubai says, “The two-day conference has an impressive line-up of speakers including the region’s most pragmatic leaders and visionaries who will offer their excellent visions and experiences of coping with the challenges and demands of the corporate world as well as their strategic knowledge in management and career achievement. 

“The panel discussions and presentations by experts in the field will allow our budding entrepreneurs to take home rich insights while making their best use in the future course of setting up a business,” added Al Zaabi.

Citing one of the most famous quotes by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, “Determination, strategy and vision for the future are our real resources in the quest for excellence and success”. Sigbert Dhas, CEO of Knowledge Expansion says: “The concept, the content and the storyboard of this conference stems from the groundbreaking vision and guidance offered by the leaders of UAE.”

Neha Shaikh, Co-Founder of National Treasure reinforced that the agenda focuses the winning culture of innovation, high performance and excellence, the values which have come to represent UAE.

“Our speakers will share insights on how they turned their ideas into reality and achieved mega-success with their ability to visualise and create. The two-day conference is offering the attendees a platform to accelerate their learning, on a wide range of topics, from creative excellence to transformational thinking.” 

UAE’s most successful, enterprising and respected business leaders will share their experiences, voices and opinions on building visions, creating and leading sustainable organisations in the two-day conference.

One of the leading speakers, HE Dr Maryam Matar, Chairperson& Founder, UAE Genetic Disease Association, says: “People living in the UAE are blessed to have one of the best environments, conducive to excellence and success. My message to the budding entrepreneurs and professionals is to make the best of this golden opportunity, push themselves beyond the regular norms and develop themselves, not because of any rewards but to become the best versions of themselves.”

A leading and prominent representation of woman power in UAE, H.E. Dr. Matar is a pioneer on scientific studies and will be addressing the seven dimensions of understanding people at business that can help organisations leverage on high performing culture.

Abdullatif Alsayegh, Founder and CEO of the nation’s leading media & communications agency Alsayegh Media will chair the session on “Cleverly Connected” along with other experts from media industry. His organization, Alsayegh Media, has recently made the shift from start-up to medium-sized business with 150 employees in the UAE alone. Headquartered in Dubai and Abu Dhabi with offices across the GCC, Abdullatif Alsayegh is working toward shifting globally with plans to make a splash London, New York and Scandinavia soon.

Ahead of the conference Abdullatif Alsayegh says: “Going beyond the standard is the real challenge of the future and we hope to inspire the desire to go beyond, pushing capabilities and capacities. I want the delegates to push beyond their comfort zone – let’s dream of how we can make the impossible possible today.” 

Another key session focuses on “How to overcome fear and rejection” chaired by Clare Woodcraft-Scott, CEO, Emirates Foundation, an independent philanthropic foundation set up by the Government of Abu Dhabi. 

Clare is a noted authority on philanthropy and created a highly successful model by transitioning Emirates Foundation from a fairly traditional grant making organization into one that is operational and only focuses on youth development. Ahead of the conference she says: We, at Emirates Foundation, work in partnership with the private and public sectors using venture philanthropy and engagement programmes, to better quip our youth with the knowledge and skills that would enable them to become career- ready, and navigate through the complexities of the 21st century  “

Salah Tahlak, Senior Vice-President of Dubai Duty Free will share insights and trends influencing the marketing and branding industries, winning strategies and his unique expertise with the delegates in “Marketing Masterpiece” session. A seasoned marketing and corporate communications professional, Salah is also the Tournament Director of the Dubai Duty Free Tennis Championships, one of the top tennis events in the world.

Sharing his thoughts Salah Tahlak says: “Dubai has set an extraordinary example of growth, innovation and creativity at an extraordinary pace and it is really befitting that the conference highlights and inspires people to achieve the same in their own professional and personal lives.”

Neha further adds, “The conference focuses on achieving high performance in the 21st century by sharing delightful insights on best business practices and strategies that are effective and costless for anyone to implement. We have identified the region’s most pragmatic leaders whose vision and determination can guide and foster brighter future for UAE. Our mission is to help organisations and individuals improve their quality of life by leveraging on merits of credibility to drive high performance.”

Some of the supporting partners of the event are Pyramedia Media Consultancy & Production, Official Knowledge Partner; Crystal Gallery, Awards Partner; BCI Group of Investments, Wellness Sponsor & Noor Shamma, Creative Partner.